Automotive Infotainment Market Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027


Posted May 10, 2021 by shrushtig

Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants.
 
Growing integration of technology and systems into cars for enhancing safety is expected to drive growth of the global auto infotainment market during the forecast period
Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars. For instance, in 2015, Maruti Suzuki announced a plan to include infotainment systems in all available new features for the driver’s convenience and vehicle safety in their new range of products and also announced a plan to upgrade the infotainment systems in their existing brands. Therefore these factors are expected to drive the market growth over the forecast period.

Growing preference for in-car entertainment and driving comfort are expected to propel the global auto infotainment market growth over the forecast period
Consumers are increasingly preferring to in-car infotainment and ease in driving while traveling regardless of the distance. In order to achieve such comfort, consumers are adopting various interior car accessories such as music accessories, radio systems, LCD screens, Bluetooth connectivity, and more. These car accessories help to improve overall driving experience for vehicle owners, which in turn, is driving the market growth. According to a white paper published by Impetus Automotive, electronic car accessories such as LCDs, music accessories, etc. accounted for 21.5% market share of the global car accessories market in 2014.

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Significant slump in car sales is expected to restrain growth of the global auto infotainment market during the forecast period
Economic meltdown, rise in fuel prices, increase in rental cab services, and traffic congestion is expected to have negatively impacted the sales of different types of vehicles. This fall has been observed worldwide, which is affecting demand for infotainment system. According to Coherent Market Insights’ analysis, the U.S. auto sales fell in August 2016 with companies such as GM CO. indicated that their sales figures fell by 5.2%. Furthermore, Ford Motor Co. witnessed a decline of 8.2% as compared to 2015. According to the same source, in May 2016, premium segment cars such as Honda and Skoda witness drop in sales figures by 26% and 32% in India. Therefore, such factors are expected to restrain growth of the market in the near future.

Threat of hacking via infotainment systems is expected to hinder the global auto infotainment system market over the forecast period
Infotainment systems installed in vehicles are developed and connected by software and wireless communication. Such systems are prone to hacking and theft of information, since they heavily rely on internet for connectivity. Access to the internet makes these systems gullible to breach of hacking threat for vehicles as well as auxiliary devices such as laptops and mobile phones connected with vehicle. Such factors are expected to hamper the market growth over the forecast period. For instance, in 2015, after the hacking of a Jeep Cherokee via its infotainment system through internet connectivity, Fiat Chrysler voluntarily recalled 1.4 million cars to rectify the entertainment system fitted in those cars. Moreover, in April 2016, researchers at the German car club ADAC found that 24 models of cars in Europe were easy to hack and unlock using an amplification device.

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Categories Biotech , Computers , Engineering
Tags automotive infotainment market outlook , automotive infotainment market share , automotive infotainment market size
Last Updated May 10, 2021