Rising growth of food and beverages and healthcare industry which is coupled with need to protect brand identity is expected to drive the growth of the anti-counterfeit packaging market
The global anti-counterfeit packaging market was valued at USD 106.87 billion in 2018 and is expected to reach USD 204.76 billion in 2026, growing at a CAGR of 8.4% during the forecast period.
The global anti-counterfeit market is fuelled by factors such as government regulations to impose safety features on healthcare and pharmaceutical products. The Anti-Counterfeiting Trade Agreement by the United States and the labeling and serialization measures by the EU Commission is one such example of government regulation which is benefiting the anti-counterfeit industry globally. This is expected to positively impact the market in the developed economies, over the forecast period.
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Anti-counterfeit packaging is primarily used in the food & beverages and healthcare sectors. These packaging technologies possess advantages such as prevention of product imitation by employing unique barcode and RFID technology. Growing awareness regarding fake drugs which harm or kill millions across the world is one of the major factors driving this industry. Increasing the focus of manufacturers to prevent serious damage on the brand names is also propelling the industry towards further growth.
However, the high prices of anti-counterfeit packaging are expected to hamper the growth of the global anti-counterfeit packaging market during the forecast period. Moreover, the high R & D costs are the prime challenges in the global anti-counterfeit packaging market throughout the forecast period.
Key Findings:
• Based on the product, RFID technology enabled products of anti-counterfeit packaging accounted for approximately 52% of the share whereas barcode enabled products accounted highest CAGR of around 11% in the global anti-counterfeit packaging market in 2018.

• Based on the feature, the overt segment accounts of the largest share in the market and is expected to grow at a CAGR of around 10% during the forecast period.

• Based on the end-use industry, the food & beverage segment accounts of the largest share in the market and held for more than 35% of the total market in 2018 owing to rising demand for product standardization in food and beverage industry across developing countries such as India, and China.

• Asia-Pacific accounted for nearly 38% share of the global anti-counterfeit packaging market in 2018
Recent News:
• In April 2018, the US Avery Dennison made an announcement of an agreement to acquire Mactac, LLC’s (US) European business division from Platinum Equity (US) which deals in manufacturing of high-quality pressure-sensitive materials.

• In November 2017, CCL Industries acquired the UK based Worldmark Ltd. which is one of the major suppliers of functional labels.
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