How AI is Transforming Retail: Key Players and Market Trends


Posted August 27, 2024 by shitalt

Artificial Intelligence in Retail Market by Offering, Application (Predictive Merchandizing, Programmatic Advertising), Learning Technology (Machine Learning, Computer Vision), and Geography - Global Forecast to 2030
 
The Artificial Intelligence in Retail Market is rapidly evolving, expected to surge at a CAGR of 34.4% from 2020, reaching a staggering $19.9 billion by 2027. The integration of AI in retail has brought transformative changes, enabling retailers to enhance customer experiences and streamline operations through predictive merchandising, programmatic advertising, and market forecasting. This technology also supports in-store visual monitoring, surveillance, and location-based marketing, allowing retailers to cater to the growing demand for personalized and efficient shopping experiences.

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Key Drivers of AI Adoption in Retail

Next-Level Personalization: AI's ability to analyze vast amounts of data allows retailers to deliver highly personalized shopping experiences. This includes providing relevant product recommendations, improving retargeting strategies, and predicting consumer behavior with remarkable accuracy.

Improved Operational Efficiency: AI-driven tools assist in real-time inventory management, enabling retailers to optimize stock levels and reduce waste. These tools also help in monitoring in-store activities, preventing theft, and ensuring a seamless shopping experience.

Enhanced Customer Engagement: With AI, retailers can engage customers more effectively through dynamic pricing, personalized promotions, and targeted marketing campaigns. This leads to increased customer loyalty and higher conversion rates.

Top Players in the AI Retail Market

Amazon

Headquarters: Washington, D.C., U.S.

Overview: Amazon's AI-driven retail initiatives, including Amazon Go and Amazon Prime, have revolutionized the shopping experience by integrating advanced technologies like cloud computing and AI to enhance customer convenience and operational efficiency.

Google LLC

Headquarters: California, U.S.

Overview: Google’s AI solutions, such as Shopping Ads and Shopping Actions, provide retailers with tools to reach customers effectively, optimizing product placement and improving customer engagement.

IBM

Headquarters: New York, U.S.

Overview: IBM Watson’s AI capabilities offer innovative retail solutions that transform store operations and supply chains, ensuring an enhanced customer experience and improved business outcomes.

Intel Corporation

Headquarters: California, U.S.

Overview: Intel provides AI-powered platforms that help retailers improve customer loyalty through real-time analytics and personalized marketing, driving profits and customer satisfaction.

Microsoft Corporation

Headquarters: Washington, U.S.

Overview: Microsoft’s Dynamics 365 Retail integrates AI to provide a unified platform for retailers, shoppers, and manufacturers, streamlining operations and enhancing customer experiences.

Read News: https://www.globenewswire.com/en/news-release/2023/04/24/2652693/0/en/AI-in-Retail-Market-to-Be-Worth-57-8-Billion-by-2030-Exclusive-Report-by-Meticulous-Research.html

Nvidia Corporation

Headquarters: California, U.S.

Overview: Nvidia’s AI solutions, such as intelligent video analytics and AI-powered inventory management, enable retailers to deliver superior customer experiences and reduce operational costs.

Oracle Corporation

Headquarters: California, U.S.

Overview: Oracle’s Retail Cloud services, embedded with AI, help retailers manage inventory efficiently and provide personalized customer experiences through data-driven insights.

SAP SE

Headquarters: Walldorf, Germany

Overview: SAP SE’s integrated applications and digital platforms enable retailers to deliver relevant and personalized customer experiences, turning them into intelligent enterprises.

BloomReach, Inc.

Headquarters: California, U.S.

Overview: BloomReach offers AI-driven search and merchandising tools that help retailers increase revenue and customer loyalty by delivering personalized shopping experiences.

Salesforce.com, Inc.

Headquarters: California, U.S.

Overview: Salesforce’s AI-powered CRM solutions help retailers build personalized customer experiences across all channels, ensuring that customer needs are met with precision and care.

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Market Forecast and Future Trends

Meticulous Research® has projected a 41% growth rate for the AI in Retail Market during 2023-2030. As AI continues to advance, retailers are expected to increasingly rely on this technology to stay competitive, optimize operations, and meet the ever-evolving demands of consumers. The future of retail is poised for significant transformation, with AI at its core, driving innovation and efficiency across the industry.

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Last Updated August 27, 2024