MSN is very well known for their portals, it has some dedicated Apps such as: Sports, News, health & fitness, Food & drink, weather, Money etc. These all apps are used for different purpose. If Microsoft has so many features then why not it prefers partnership with a company?
But there is one company who ready to partnership with Microsoft whose name is Cremonini Group.
Well! Cremonini Group is known for their Meat Industries which is established in the year of 1963. In the beginning of this company they started with the marketing of Beef but as time passed, they enter into the distribution sector of food products and after that into catering business. Today it has three main pillars Production, Distribution and last catering.
That’s why Cremonini Group has decided to do partnership with Microsoft consumer portal MSN.Italia. So, they make a final decision and signed an agreement for tactical partnership with Microsoft consumer portal. The main reason behind with this partnership is that, Cremonini Group sells online all food products such as: frozen products, ice-creams, and pre cooked meals, that’s why they choose Microsoft for electronic marketing on the internet. And all the Italian consumers are willing to buy those products which are delivered to their homes within 48 hours of order through website which is developed by using Microsoft software technology for internet.
This type of online shop requires a Microsoft Passport which acts as an authentication for the user who prefers online shopping. And this type of authentication is use by vast world network for online shopping. This Microsoft Passport ensures the security for the user who indulges in online shopping. This door to door distribution of frozen products was started in the year of 1986 with 420 salesmen and employees in whole north and central Italy.
The main motive of MSN is to supply the products in an innovative, advantageous and useful way which makes their life smarter. This types of collaboration between Cremonini Group and Microsoft shows the positive impact towards the visitors who visit on the website and prefer online shopping. And their positive results are, they can simply buy all frozen products, ice creams and pre cooked meals conveniently.
This type of e-commerce between the collaboration of Microsoft and Cremonini Group, one of the initiatives types of website in the field of frozen sector.