One of the major advantages of using VARStreet platform for your ecommerce business is that it can help to market your ecommerce site which is crucial in the survival and growth of your business. Whether it is about generating consumer awareness about your products or increasing the site’s visibility on search engines, VARStreet platform with its marketing features can work wonders for your ecommerce store.

How VARStreet Platform Helps to Market your Ecommerce Site

Help your website stand out in the crowd using VARStreet platform. Here’s how it can be done:

Catalog Export

In today’s time getting business online is not just enough to gain new customers or increase traffic to your b2g, b2c, or b2b ecommerce platform. Sure, having a shopping cart software does help in increasing business but if you want to stay ahead of the competition establishing a presence on comparison shopping sites (such as shopping.com, shopzilla.com and pricegrabber.com) can contribute immensely in boosting your revenue. This is because millions of buyers now prefer comparison shopping sites, hence widespread exposure to your business is guaranteed, which ultimately translates into more sales and revenue. Also, if you sell your products on marketplaces like Amazon and eBay, you get access to a much larger volume of buyers.

This high customer reach that gives a strong competitive advantage can be easily achieved using VARStreet platform. The platform comes with ‘Catalog Export’ functionality that allow you to export your catalog (both VARStreet and Custom) to these popular sites. Once you create an account with these sites, you can make use of this functionality to generate more leads with little effort.

SEO Enablement Add-on Feature

VARStreet platform comes with SEO enablement add-on feature designed to attract search engine attention. The feature can improve your website’s Google rank, optimize the findability of your website and drive more traffic to your website, which will translate into more sales. With this feature, you can implement some of the SEO practices for your b2b or b2g website to get best results. For instance, you can create a unique title for each page, include target keywords for each page as well as add meta description tag, which is important from the search engine point of view.

Email Marketing

With VARStreet platform, you can also do email marketing, which can also help your business grow. Whether it is about generating brand awareness, ensuring better lead conversion, developing customer loyalty or increasing traffic and sales, using email marketing module available within VARStreet platform is the best bet. With this module, you can create and send promotional emails to your customers in order to make them aware of products or services that you are offering. You can start email marketing campaigns and send up to 500 customized messages to your target audience.