According to a study conducted by BackLinko, the top three Google search results get 75% of all the clicks. Since everyone wants to drive as much as quality traffic to their websites, a robust SEO strategy is what is needed to achieve this goal. Most of the enterprises hire an SEO company to ensure that their website gets placed as high as possible in the Google search results.
However, there are still several people who invest in SEO without knowing what it stands for. Well, to clear all your doubts, SEO stands for Search Engine Optimization under which the primary motive is to maximize quality website traffic by making sure the website ranks as high as possible in the search engine result pages (SERPs) for specific keywords. Here are the top four areas that get covered under SEO services:
#1. Technical SEO
While building a website from scratch, it is crucial to consider not only the design and content but also the technical areas that can impact your rankings in search results. Search engines consider numerous elements while ranking a website on its search results pages, such as crawl errors, page speed, mobile-friendliness, and sitemap accessibility, all of which are components of technical SEO. Hence, technical SEO plays a significant role in impacting the ranking of a website.
#2. Off-site optimization
Off-site optimization means focusing completely on building links from relevant and authoritative websites. Link building has two vital benefits- driving traffic to your website and proving to search engines that your website is renowned. Link building can be achieved through various techniques, such as answering questions on online forums, publishing content on other websites, and getting listed on directories. If you are looking to hire an SEO company, make sure that it offers top-notch off-site optimization.
#3. On-page SEO
On-page SEO is entirely based upon giving your users a quality experience when they visit your website. According to the top SEO agencies, the best way to have a robust on-page SEO strategy is by fusing relevant and interesting content with rich keywords. Since on-page SEO determines how long your users would remain engaged with the website, it is amongst the most vital SEO services. On-page SEO involves using keywords with a strong search volume and building relevant internal links.
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