Market Reports on China presents the report, on “China Advertising Industry Report 2017”. This report focuses on Revenue, market share and growth rate of Advertising in each application.

This report studies Advertising in China market, focuses on top manufacturers in China market, with Revenue and market share for each manufacturer, covering
WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.

Split by Types, with Revenue, market share and growth rate of each type, can be divided into
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others

Split by applications, this report focuses on Revenue, market share and growth rate of Advertising in each application, can be divided into
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

Table of Contents

1 Macro-Economic Environment of China
1.1 China's GDP
1.2 Fixed Investment
1.3 Industrial Development
1.4 Import and Export Environments
1.5 Wages and Labor Costs in China

2 Overview of Advertising Industry
2.1 Product Overview and Scope of Advertising
2.2 Classification of Advertising by Media
2.2.1 China Revenue Market Share of Advertising by Types in 2015
2.2.2 TV Advertising
2.2.3 Newspaper & Magazine Advertising

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