Market Reports on China presents the report, on “Alcoholic Drinks in China”. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth.

Demand for wine (specifically rice wine and still light grape wine) and spirits (specifically other spirits or baijiu in Chinese) continued to grow in 2016, recording respective increases of 5% and 4% in total volume terms. Growth was slower in 2016 than in the previous year, which was due to shifting drinking habits and enhanced health consciousness. Chinese consumers preferred to drink less and chose premium products at business dinners or during formal social occasions for their high-grade qu

Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary
Volume Sales of Wine and Spirits Record Steady Growth
Enthusiasm
Key Trends and Developments
Premiumisation Persists Across Most Categories Within Alcoholic Drinks
Cross-regional Acquisitions Contribute To A More-centralised Market
Manufacturers Are Making Efforts To Renew Interest Amongst the Younger Generation
Key New Product Launches
Market Background
Legislation

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