Silicon Valley, CA – October 2024

SapidBlue, a leader in Product Engineering, Digital Transformation, Data & AI, and Automation, today announced the launch of its latest AI-based ecommerce platform solution aimed at revolutionizing the e-commerce landscape. This innovative solution leverages advanced predictive analytics for ecommerce to enhance customer experiences and drive revenue growth for retailers. The new offering reaffirms SapidBlue’s commitment to delivering cutting-edge technologies that empower businesses to thrive in today’s digital-first world.

The solution leverages Gen-AI and ML to discover new areas of customer behavior, opening up possibilities for increased sales and better customer retention. The solution tracks multiple touchpoints, such as CRM systems, marketing automation platforms, and web analytics to provide valuable actionable insights, allowing retailers to get a complete analysis of customers' preferences, purchasing patterns, and needs, thus helping them optimize their strategy.

“E-commerce has experienced tremendous growth in recent years, but many retailers are not fully harnessing the power of data and AI to optimize the customer journey,” said Abhihsek Kumbhat, CEO of SapidBlue. “Our new solution makes it easier for retailers to leverage predictive analytics for ecommerce, giving them a 360-degree view of their customers. This enables them to drive higher sales while building long-term customer loyalty.”

AI-Powered Insights for E-commerce Success
SapidBlue’s solution is designed to seamlessly integrate with existing tech stacks and ecommerce platforms. Giving them access to real-time dashboards and reports that display critical metrics and insights, allowing for immediate action. With its privacy-first approach, it ensures that no personally identifiable information (PII) is collected or stored, adhering to stringent privacy standards.
Thus, the solution will allow the retailer to:

Sending Personalized Recommendations: Based on the analysis of shopping behavior, retailers can send timely automated personalized product recommendations, helping them achieve higher conversion rates.

Personalized Content Generation: Retailers can now generate personalized content for every customer, thereby making marketing campaigns much more efficient.

Identify Cart Abandoners: Predict who is most likely to abandon their cart and send compelling targeted offers to complete the purchase.

Optimizing Inventory & Demand Forecast: Predictive analytics for ecommerce enables accurate demand forecasting and inventory optimization.

“Our team has engineered the solution to provide actual business results concerning customer privacy in view”, said Satyendra Jain, CTO of SapidBlue. “We focus on delivering AI based ecommerce solutions that, empower businesses to deliver a world-class customer experience, driving revenue and customer loyalty.”

SapidBlue with its 20+ years of industry experience serving 10+ geographies is already creating waves among leading retailers across North America, Europe, and Asia-Pacific with its new solution. The solution offers AI-powered intelligence that can enhance customer interactions and drive operational efficiency for the retailers using it. The platform offers the best 360-degree view of customers: analyzing their browsing history, purchase behaviors, product preferences, and shopping cart activity.

Thus, applying these findings will allow retailers to enhance customer retention, average order values, and lifetime customer value. Moreover, the solution will allow the retailer to predict and prevent customer churn while simultaneously fostering stronger, more lasting relationships with its customers through a more personal and smarter form of e-commerce.

About SapidBlue

SapidBlue is a Silicon Valley-based technology company with a focus on Product Engineering and Digital Transformation by harnessing next-generation technologies such as Artificial Intelligence, Machine Learning, Data & AI, and Automation.
The reason why it's got the mainstream attention is for first-time innovation that gears up businesses in grasping intricate issues related to digital transformation to open new streams of growth with operational excellence by offering AI based ecommerce solutions.

To learn more, please visit www.sapidblue.com or book a free consultation on this link. https://sapidblue.com/contact-us