Vitamin D is a fat-soluble vitamin which is vital not only for regulating the absorption of calcium and phosphorus but also for facilitating the normal immune system functions. Getting a sufficient amount of vitamin D is important for our normal overall growth and development of bones, teeth etc.

 RECENT DEVELOPMENTS:

Researchers from the Medical College of Georgia at the University of Augusta based on randomized trials have found that the high doses of vitamin D can rapidly reduce arterial stiffness.
Pure Mountain Botanicals based in the US, has launched a new product called- 5000 IU Vitamin D3 Drops, which can be consumed with juice, water or other drinks conveniently.
MARKET OVERVIEW:

The Global Vitamin D Market was worth USD 2.03 billion in 2018 and is expected to grow at a CAGR of 11.2%, to reach USD 3.45 billion by 2023. Demand and need for dietary supplements across the world, due to increasing efforts of Governments in promoting fortification, awareness of people regarding benefits of Vitamin D, increase in deficiency-related diseases, unhealthy lifestyles and dietary patterns drive the market. However, Lack of awareness regarding appropriate daily dosage requirements in population and regulations to control over dosage of Vitamin D hamper the growth of the market.  

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MARKET SEGMENTATION:

REPORT SEGMENTED AS:

Based on Analog:

Vitamin D2 (ergocalciferol)
Vitamin D3 (cholecalciferol)
Based on Application:

Functional Food and Beverage
Pharmaceuticals
Animal Feed and Pet Food
Personal Care and other applications
Based on End-user:

Infants
Adults
Pregnant women
GEOGRAPHICAL SEGMENTATION:

The market is geographically categorized into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. North America continues to be a market leader in Vitamin D supplements market due to the growing interest towards a healthier lifestyle, along with growing consumer concerns about chronic diseases caused by vitamin D deficiency in developed markets. Asia-Pacific is the fastest growing market due to increased cases of diseases such as osteoporosis, osteomalacia, and rickets, increasing elderly population in countries such as India and China.

KEY MARKET PLAYERS:

Abott Nutrition
GlaxoSmithKline
Cadila Pharmaceutical
Pfizer Inc
Nature’s Bounty, Inc.
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THE SCOPE OF THE REPORT:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along with this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis of prime strategical activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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