Men's Grooming Products Market was worth US$ xx million in 2019, and it is estimated to reach a valuation of US$ xx million by the end of 2025, growing at an annual compound rate of xx% between 2020 and 2025

Personal care is a way to clean and maintain parts of our body. The idea of ​​grooming is not only about hygiene, but a - lso about making a positive impression. For men, both teenagers and adults focus on personal beauty. For the grooming of men, from hair care to shaving and skincare, the product range is extensive. The market for beauty products for men has high potential because the body demands regular attention in relatively short intervals of time. The global market for grooming products for men is expected to grow exponentially in the coming years.

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Recent Developments and Trends

Revlon has launched specific product lines for men in the Asia Pacific and the Middle East.

In 2018, India's largest consumer products company, Hindustan Unilever (HUL), launched beauty products in partnership with its Amazon email partner to market beauty products for men in a web market.

Happilyunmarried.com started its operations in 2015. The online e-commerce portal generated $ 10 million in its first year of operation with products such as Cologne soap, beard growth oil and beard comb.

Bombay Shaving Company has started offering its products through stores and large markets with 250 stores in Delhi and Mumbai alone.

Competing in the same space, Ustraa sells its products through e-commerce sites and stores such as Flipkart and Amazon.

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Market Growth

The main factor that promotes the growth of this market is to increase the awareness of beauty among men. The growing demand for toiletries for men other than shaving products is also leading the market boom.

Drivers

The rise in disposable income has augmented the demand for grooming products for men. As the e-commerce market grew, the prospects gained more knowledge about the variety of cleaning products available in the market, increasing the demand for specific products based on specifications. In addition, the need for the fragrance, which includes deodorants and perfumes, grows over time and contributes to an increase in the overall demand for beauty products for men. For shaving care products, as the trend of facial and beard hair increases, the shaving care segment is expected to grow swiftly in the coming years.

With more and more innovations in the market of beauty products for men, such as hairspray, hair perfumes and beard waxes, the growth potential of each sector is high. Hunger, which has a high disposable income and climbs the corporate ladder, redefines the need for the preparation of men, and in the process has created an attractive market for companies that deal with products for men. The men's toiletries market is one of the fastest-growing businesses in the consumer brand space. Market growth is supported by a greater awareness of men's overall body care and the growing influence of social trends.

Restraints

However, strict regulations on increasing composition and consumer preference for organic products and natural ingredients are likely to play an essential role in limiting the market growth in the coming years.

Market Segmentation

The segmentation of the world grooming products market for men is carried out according to the type of product, the price range and the distribution channel.

By type of product, the market is divided into shaving care products, such as shaving creams, shaving gels and aftershave lotions; Haircare products, including shampoos, conditioners, hair gels and the like; Skincare products, such as moisturizers, soaps and soaps. With the recent trend of long beards, the shaving care products are likely to witness spike in their demand for some time in the future.

By price range, the global men's grooming products business is divided into low, intermediate and premium ranges.

By the distribution channel, the global men's grooming products market is separated into electronic commerce, supermarkets, independent retailers, pharmacy and beauty salon. Of these, the supermarkets and retailers account for the significant portion in the world marketplace, which however tends to change with the increasing digitization and purchases through online stores.

Regional Analysis

Europe men's grooming products market became the most extensive global business in 2018 as demand for skin and hair care products for men increased. Focusing on maintaining a youthful and expressive appearance is a vital driver of the European market. Young consumers are using items such as deodorants, powders, perfumes and body lotions to improve the appearance and appeal of their peer group.

The Asia-Pacific men's grooming products market is the fastest-growing regional market, with an average annual growth rate of 8.1% during the forecast period due to the prosperity of the e-commerce industry and the increase in consumer disposable income. Men regularly use body shaving products and cosmetics to improve the skin, promoting the growth of the local market.

Top Leading Company

Emami is the first company to launch the cream and equity of Indian men. Nykaa wants to be a pioneer in the $ 1 billion men's beauty market in India through a male-only portal called Nykaa Man. The male category is one of the fastest-growing categories on Nykaa's main platform, and likely to contribute 10% of the company's total revenue.

Key Players

Some of the main players in the market are Edge well Personal Care Co; Procter and Gamble; Coty Inc; L'Oreal Group; Energizer Holdings; Johnson & Johnson; and Beiersdorf AG.