Baby Diaper Market was valued at USD xx million in 2020 and is expected to grow at a CAGR of around 6% annually from 2025 to 2025 to reach USD xx million by 2025.
Diapers are a type of underwear used for urination or excretion in children that cannot use the bathroom. Baby diapers consist of synthetic cloth or disposable materials. The absorbents present in diapers are hydrophilic polymers with high absorption rates. Prolonged contact with wet diapers can cause rashes and discomfort, so disposable diapers with feasible characteristics are generally used. Plastic diapers are in demand with the launch of new thin products suitable for antimicrobial and biodegradable.
Recent Developments and Trends
In February 2018, the consumer goods giant Procter & Gamble Company expanded its presence in the natural products sector. They launched Pampers Pure Protection diapers made of carefully selected natural materials and premium cotton.
2017: Huggies launched a fun online campaign called "The world's first baby marathon" to promote diapers as the best option for mobile babies. Entering new markets is particularly challenging when competing with niche players, especially well-established brands.
Genki! partnered with ADK Global Kuala Lumpur in 2017 to launch the 2017 "WOW Bersama Genki!" Campaign.
Procter & Gamble, a leading manufacturer of baby diapers, is working with AEB Amsterdam to fight for diaper recycling in Amsterdam. This initiative is similar to what the P&G Fater subsidiary does in Italy.
The current market for baby diapers is becoming increasingly complex with changing customer preferences. The constant development of the fabrics used in diapers, their absorbent capacity and the easy-to-use unique characteristics of diapers allowed their competitors to increase their market share.
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The global baby diaper market is expected to benefit significantly as the number of women working worldwide increases. The rise in the women laborforce means less time for parenting, which gives way to products like baby diapers. More and more consumers turn to natural products by choosing everything that is made from tangible products. Some companies have taken these changes thoughtfully and have developed innovative products such as Pampers Pure Protection Diapers.
The growing preference for biodegradable diapers and disposable diapers has increased the demand for innovation in the baby diaper industry. In addition, many baby diaper manufacturers are concentrating on developing bio-diapers, which can expand their reach to expand the global market. Also, an increase in people's disposable income improves people's purchasing power. This increase in disposable income is likely to strengthen the global baby diaper business in the coming years.
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On the contrary, the drop-in birth rates in developed countries are supposed to affect the growth of the baby diaper market negatively.
Baby Diapers Market Segmentation:
Based on the products, the global baby diaper market is divided into disposable diapers, cloth diapers, swimsuits, and biodegradable diapers. Disposable diapers emerged as the main product category in 2018, representing more than 60% of the entire industry. However, the biodegradable sector is predicted to show the fastest growth in the coming years due to the rising demand for high-quality organic products worldwide. Besides, manufacturers are focusing on the development of biologically based diapers, accelerating the growth of the segment.
By distribution channel, the global baby diapers industry is separated as supermarket/hypermarket, pharmacies, convenience stores and online stores. Among these, the online stores' segment is foreseen to overtake the offline distribution channels in the future, owing to the convenience and wide range of products available to the customers at their fingertips.
North America baby diapers market was leading the global business in 2019, mainly due to high product development, high literacy rates and a large workforce. In the Asia-Pacific baby diapers market, developing regions, population growth, increased disposition income and literacy rates are pushing the area to reach the highest CAGR in the coming years. Europe baby diapers market is also considered a favorable business in the near future due to its sizeable active population.
The Middle East and Africa baby diapers market offers significant growth opportunities for players across the globe. The market in Saudi Arabia is mainly driven by rapid urbanization. On the contrary, poverty in the population of Nigeria is a significant impediment to growth in the local market.
The leading presence of market players like Kimberly-Clark Corporation, Procter & Gamble and Unicharm Corporation, means that the brand identity is high and the threat of new participants is less. However, because baby diapers are available in small or large stores and shops, access to distribution channels is high, which increases the threat of new participants. Wemy Industries Ltd. was the largest manufacturer of baby diapers in Nigeria in 2018.
Major companies in this industry include Hengan International Group Company Ltd, Procter & Gamble Co., Kimberly-Clark Corp., Kao Corporation, Unicharm Corp, Phillips Healthcare, Drylock Technologies NV, Inc., Baby cotton