The cross-platform and mobile advertising market is booming, owing to the adoption of digital advertising technology. Cross-platform and mobile advertising is growing as the brands, agencies, and marketers are adopting it to connect with their consumers over traditional marketing. Cross-platform and mobile advertising can be done by multiple channels, such as mobile applications, mobile messaging (SMS), mobile web, video and smart televisions. Marketer, agencies, and other multiple brands have adopted cross-platform and mobile advertising technology due to many benefits. Cross-platform and mobile advertising allows marketers and others to advertise their products and services directly through smartphones, tablets and smart televisions.

The global cross-platform and mobile advertising market is expected to expand at an exponential CAGR of 21.3%, through 2028, reaching a valuation of approximately US$ 732,683.4 Mn by the end of the forecast period. The global cross-platform and mobile advertising market was valued at US$ 106,622.5 Mn by the end of 2018.

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Over the past two decades, there has been a significant increase in the number of mining companies and operations. On the flip side, one of the key challenges faced by the developers in the cross-platform and mobile advertising market is that major vendors are working continuously on ads fraud. This is anticipated to be the key factor hampering the growth of the cross-platform and mobile advertising market over the forecast period. Moreover, with increasing advertisement processing complexity and costs of advertisements has increased substantially over the years. Thus, these are the reasons is expected to act as a restraining factor for the growth of the cross-platform and mobile advertising market in near future

Cross-platform and mobile advertising offer several benefits, such as the safe and fast completion of the advertising process, audience management, etc. The cross-platform and mobile advertising also manage the risks associated with the ad frauds and lack of transparency.

By region, Europe and South Asia are anticipated to dominate the global cross-platform and mobile advertising market over the forecast period. In value terms, South Asia is estimated to create incremental $ opportunity worth US$ 86,027.5 Mn in the global cross-platform and mobile advertising market over the forecast period. Also. South Asia, followed by Middle East & Africa (MEA), is expected to grow at a healthy CAGR over the forecast period, owing to the adoption of cross-platform and mobile advertising platforms by the marketers.
Increase in the number of advertisers

Increasing spending on research and development for searching new areas is a key factor driving the cross-platform and mobile advertising market. Moreover, rapid urbanisation and the increasing spending on digital advertising is expected to create potential growth opportunities for the cross-platform and mobile advertising market during the forecast period. In addition, factors such as rising awareness about digital advertising is also boosting the cross-platform and mobile advertising market. The governments of various countries are working continuously to provide digitalised environment to the people.

South Asia and Middle East & Africa are Growing Markets for Cross-Platform and Mobile Advertisings Platforms
Increasing government initiatives of digitalization in both the regions are expected to drive growth in demand for cross-platform and mobile advertisings. Also, the increasing penetration of the Internet activities in the regions will further surge the demand for cross-platform and mobile advertising over the forecast period.

The Middle East & Africa (MEA) cross-platform and mobile advertising market is expected to register prominent growth, in terms of value. South Asia and Middle East & Africa are projected to gain market share over the forecast period in the global cross-platform and mobile advertising market owing to the expected to increase in demand from marketers of different industries in respective regions.

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Cross-Platform and Mobile Advertising Market – Competitive Landscape
The global cross-platform and mobile advertising market is moderately fragmented with the presence of several regional and global players across the globe. Globally, the top 5 players in the global cross-platform and mobile advertising market holds more than 50% share of the overall market in terms of value.

The cross-platform and mobile advertising market has witnessed considerable developments from the competition perspective. Strategies such as collaborations, acquisitions, and expansions are chosen by key players to expand and sustain in the global cross-platform and mobile advertising market.

Some of the key vendors that are covered in this report named cross-platform and mobile advertising includes, Facebook Inc., Google, Inc., SAP SE, Apple, Inc., Microsoft Corporation, Verizon Digital Media Services, Inc., Amobee, Inc. (SingTel), 4INFO, AdColony, and Inmobi.