Beauty and Personal Care has numerous products that are used for grooming, treatment as well as prevention of unwanted symptoms like ageing, black patches and pimples. Hair conditioners, hair styling gels, bath gels, shower products and cosmetics are some of the beauty and personal care products often purchased online. With the spread of the internet usage and electronic devices, people find it convenient to buy these products online. Beauty and Personal Care products are available in wide range as well as on discounted prices at online platforms which makes it even more attractive for price-sensitive millennials to go for this option over traditional retailers.
The main growth factors for Online Beauty and Personal Care market include an increased use of online shopping platforms with facilities like secured digital payments, discounted prices due to stiff competition, doorstep deliveries and easy returns. Beauty and hygiene-related shopping searches on a search-engine are the third highest, following apparels and mobile phones. However, increasing webrooming is a challenge for Online Beauty and Personal Care market. Webrooming is when customers prefer checking the products online before buying from traditional stores. It has become a threat to e-commerce retailers. People now prefer to shop in physical stores, only after previously checking the products they are interested in on the internet. However, the increasing scope of m-commerce (mobile-commerce) is predicted to be advantageous for online beauty and personal care market players during the forecast period.
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Various notable players operating in the market, include Sephora, L’Oreal, Estee Lauder, Unilever, ULTA Beauty, Procter & Gamble (P&G), Amazon Kroger, eBay, J.C. Penney among others. Leading vendors focus on launching products comprising of ingredients derived from organic and natural sources to amplify their revenue generation. For instance, with rising demand, brands like Unilever and P&G have launched products that are herbal and ayurvedic in formulation.
The Global Online Beauty and Personal Care market has been segmented on the basis of product, type and key geographies. Based on product, the market is segmented into Skin Care, Hair Care, Sun Care, Colour Cosmetics, Bath and Shower, Fragrances/Deodorants and Others. On the basis of type, the market is categorized into organic and inorganic.
The research report “global online beauty and personal care market” provides in-depth analysis of global online beauty and personal care market based on product, type and major geographies for the forecast period from 2018 to 2025. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global online beauty and personal care market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.
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Key questions answered in this research report
1- At what pace is online beauty and personal care market growing? What will be the growth trend in the future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the beauty and personal care market?
4- What are the various application areas and how they are poised to grow?
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