Natural Food Colors Market analysis by application, types, region and business growth drivers


Posted December 14, 2020 by rohit890

Natural food colors are the ingredients prepared from the plant sources and do not contain any artificial pigments. Natural food color
 
Market Overview

Natural food colors are the ingredients prepared from the plant sources and do not contain any artificial pigments. Natural food color are used to impart color and enhance the texture of the food by balancing the color loss due to environmental factors. It is also used to decorate the food such as salads, candies, desserts, cake, etc. Carotenoids, curcumin, anthocyanin, and carmine are some of the types of natural food colors. Moreover, they provide stability and are easy to use.

Natural food colors are foodstuff that is added to food and beverage to enhance consumer appeal. They can be classified into pigments and dyes and are available in the different forms includes liquid gel, paste, and powder. Some of the natural food colors also have antioxidants properties and other health benefits. Natural food colors are used in a variety of food such as meat product, dairy product, beverage, bakery &confectionary, etc.

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Market Dynamics

Increasing investment by major players in order to increase the production capacity of the natural food colors and to meet the rising demand is expected to accelerate market growth. For instance, in November 2018, Symrise AG has opened a site for high-quality natural food ingredients in the US state of Georgia. The group invested €50 million in the facility, which follows high technological and sustainable standards. The plant will manufacture products for the business units Food Ingredients, Symrise Flavor and Pet Food.

Increasing adoption of growth strategies such as partnership and agreements among key players in order to expand their presence is expected to foster market growth. For instance, in December 2019, Blue Pacific Flavors and McCormick & Company entered into partnership for marketing non-GMO, natural flavors with FlavorCell®, a technology of McCormick's Flavor Solutions business segment, to offer high-impact, encapsulated flavor delivery in powdered beverages, confectionery and bakery products.

The lengthy process of approval for commercialization of natural food colors due to strict regulatory bodies is projected to hamper the market growth of natural food colors over the forecast period.

Detailed Segmentation:

Global Natural Food Colors Market, By Product Type:

Carotenoid

Beta-carotene

Annatto

Lutein

Lycopene

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Key companies covered as a part of this study include GNT International B.V. , Roha Dyechem Pvt. Ltd., D.D. Williamson & Co., Inc., Kalsec Inc., Chr. Hansen A/S, Archer Daniels Midland Company, Adama Agricultural Solutions Ltd. (LycoRed), Naturex S.A., Sensient Technologies Corporation, Symrise AG

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Last Updated December 14, 2020