Market Overview
Cereal-based snack products are major source of healthy foods across the world. These products are made from different types of grains such as wheat, maize, oats, rice, rye, barley, millet, quinoa, and sorghum. Cereal-based ready-to-eat snacks include cereal bars and energy bars, which are protein enriched, gluten-free, and sugar-free. The cereal-based products are major source of dietary nutrients, proteins and energy. In emerging economies, cereals are consumed with legumes and pulses, which significantly increases the ratio of protein intake and essential amino acid consumption.
The global cereal-based snacks market has witnessed significant growth in the recent past, owing to increasing awareness regarding fitness and healthy food. This is expected to fuel demand for cereal-based snacks such as cereal bars, energy bars, cereal-based bakery products, and high-protein crisp and drive growth of the market over the forecast period.
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Market Dynamics
cereal-based snacks manufacturers are improving their products. For instance, the Kellogg’s launched a Special k Nourish Berries & Peaches Cereal with Probiotics product to address the demand for healthy foods among consumers.
Further, Growing demand for healthy and cereal-based savory snacks has led the manufacturers of cereal-based snacks to adopt new processes and ingredients. For instance, the cereal-based snacks manufacturers are improving their products in terms of quality of protein in maize, gums, and the use of water-based flavoring to replace large amount of oil added to snacks.
Market Taxonomy:
On the basis of product type, the global cereal-based snacks market is segmented into:
Sweet Snacks
Savory snacks
On the basis of distribution channel, the global cereal-based snacks market is segmented into:
Supermarkets & Hypermarkets
Retail Stores
Wholesalers
Online Channels
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Others
On the basis of claim, the global cereal-based snacks market is segmented into:
Gluten-free
Low-fat
Sugar-free
Others (No Added Preservatives)
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Key players operating in the global cereal-based snacks include General Mills, Inc., Kellogg Company, PepsiCo, Inc., Post Holdings, Nature Foods Company Quaker, Bob's Red Mill Natural Foods, Carman's Fine Foods, Mckee Foods, TreeHouse Foods, and The Jordans & Ryvita Company.
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