Market Overview

Vanillin is a white crystalline powder with sweet aroma and flavor of vanilla. It is majorly found in the vanilla bean’s extract and is used as aromatic component and flavoring agent in the food and beverages industry. As a flavoring agent, it is used in confectionary, dairy and bakery products and as a fragrance ingredient, it is most widely used in the cosmetics and perfumes. In addition to its flavor and fragrance quality, bio vanillin is also used as an intermediate in chemical and pharmaceutical industries. For instance, in pharmaceutical industry, it has been used in the production of various drugs such as IL-dopa and IL-methyldopa.

Increasing consumer preference towards natural ingredients in food and beverages and in personal care products is a major factor driving growth of the market. Bio vanillin is natural substitute to synthetic vanillin as it contains low calories and various antioxidants. Rising awareness, regarding these factors, is propelling demand for bio vanillin over synthetic vanillin, thereby aiding in growth of the market.

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Market Dynamics

In terms of revenue, Europe dominated the global market for bio vanillin in 2017. Rising awareness regarding adverse effects of consuming artificial flavoring ingredients such as carvacrol, is fuelling demand for natural flavoring agents in food and beverages, thus, supporting growth of bio vanillin market. Carvacrol is an artificial flavoring ingredient and is associated with circulatory and respiratory depression coupled with cardiac failure. According to the United States Food and Drug Administration (USFDA), artificial flavors and artificial food colors (AFC), have potential to increase learning disabilities and behavior disorders. Moreover, key players are focusing on promoting use of natural extracts and flavors for the production of healthy food and drink products by showcasing their products through various international trade shows such as Ingredients Russia. This in turn is expected to boost the bio vanillin market growth. Ingredients Russia is a leading trade exhibition on food additives. The trade exhibition takes place annually in Moscow, which reflects the development trends in food and beverages industry and promotes innovative high-tech products in domestic and international market.

Bio Vanillin Market Taxonomy

Based on the end-use Industry, bio vanillin market is segmented into:

Food and beverages

Pharmaceuticals

Chemicals

Fragrances

Personal care

Detergents

Others


Major players operating in the bio vanillin market include Solvay S.A., Apple Flavors & Fragrances Group Co. Ltd., International Flavors & Fragrances Inc., Evolva Holding S.A., Omega Ingredients Ltd., Givaudan S.A., Camlin Fine Sciences Ltd., Comax Manufacturing Corporation, Watkins Incorporated, and Borregaard LignoTech AB.

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