It is very important that your mail should reach your client’s inbox and not on their spam folder. But most of the marketing experts ask this question, how to identify that the mail has been opened and viewed by the clients. Well, if you want your clients to open and read your email, you need to improve on certain things. Let us discuss some of the important strategies and tips that could provide more opportunities and higher open rates for your business.

Subject line: The subject line should be strong and precise. It is the major thing you need to check before sending mail to your customer. It remains highly important than your contents of the email. It is like a tagline or heading of an article or news. It has to draw attention and make the customers open up and read. For example, some companies send general emails like News from or April Newsletter. Such headings or subject lines sound very usual and will not attract the reader. It is best to use a question in the subject line. The question could help in making connections with the person who open and reads the mail. People love teaser or cliff hangers. It has to be crafted carefully and correctly. It will entice subscribers and pique interest to read on. Do not think complicated subject lines. Ensure to construct it straightforward and clear about your mail.

Fix name: Most of the people do not read mail if it is from an unknown person or new address. It is best to fix a common name in the place of ‘from name’. It will help the readers to get an idea of the sender of the mail. If they are not able to trace the name, they could mark it as spam. So, ensure to add your name in the place of ‘from name’ field.

Send mail at the right time: The emails have to be sent only in certain timings. If you are going to send in unusual or odd timings, they may miss opening your mail. One of the best ways to test the right time for sending mail is by dividing the groups into two or three and sending in the morning, evening and afternoon. After a point of time, you would be able to track which version has received the best open rate. You can fix to that timing that has high open rate. Though it takes extra time, but this process will work better when readers start to read your mail.
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