Market Segmentation: Iran Energy Drinks Market

Iran energy drinks market is categorized based on basis of products type, type, application, consumption time, ingredients and distribution channel.

On the basis of product type the Iran energy drinks market is segmented into alcoholic and non-alcoholic. In 2018, non-alcoholic segment is expected to dominate the Iran energy drinks market with 85.2% market share and is expected to reach USD 517.63 million by 2026 from USD 237.47 million in 2018, growing at the highest CAGR of 10.4% in the forecast period 2019 to 2026.

In May 2018, Hype Energy (U.K.) launched their energy drinks as international energy drinks in the United Kingdom. With this launch lifestyle brand of the company continues to expand distribution.
On the basis of type the Iran energy drinks market is segmented into organic and inorganic. In 2018, inorganic segment is expected to dominate the Iran energy drinks market with 69.8% market share and is expected to reach USD 414.59 million by 2026 from USD 194.55 million in 2018, growing at the CAGR of 10.0% in the forecast period 2019 to 2026. However, organic segment is expected to grow at the highest CAGR of 10.5% in the forecast period, and is expected to reach USD 185.68 million in 2026 from USD 84.17 million in 2018 in the forecast period of 2019 to 2026.

On the basis of ingredients the Iran energy drinks market is segmented into caffeine, taurine, guarana, vitamin B, L-carnitine, antioxidants and others. In 2018, taurine segment is expected to dominate the Iran energy drinks market with 39.3% market share and is expected to reach USD 247.85 million by 2026 from USD 109.54 million in 2018, growing at the highest CAGR of 10.9% in the forecast period 2019 to 2026.
In January 2015, Amway solidifies position in energy drink market with acquisition of XS Energy brand. (U.S.) This acquisition led expansion of their business in other geographic regions as already it has expansion in some region such as U.S., Japan, South Korea and Australia.

On the basis of distribution channel the Iran energy drinks market is segmented into store-based retailers and non-store retailing. Store-based retailers are further sub-segmented into grocery retailers, supermarkets/hypermarkets, convenience stores and others. In 2018, store based retailers segment is expected to dominate the Iran energy drinks market with 73.9% market share and is expected to reach USD 447.32 million by 2026 from USD 205.98 million in 2018, growing at the highest CAGR of 10.3% in the forecast period 2019 to 2026.

In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.

Competitive Analysis: Iran Energy Drinks Market

Some of the prominent participants operating in this market are PepsiCo, Inc , Red Bull GmbH, T.C. Pharma, DOHLER, Rockstar, Inc., Amway, Britvic PLC., Frucor Suntory, D’ANGELO.

Product launch:

In October 2017, PepsiCo Inc, an American company launched energy drink Sting in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.

In September 2016, Moto (United Arab Emirates) launched energy drink across India. This was the growth strategy to complete the availability of the product throughout 33 countries.

In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.

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