A number of growth factors, such as the proliferation of electric two-wheelers in sharing services, rise in the traffic concerns in the region, focus on reducing greenhouse gas emissions, and implementation of stringent emission regulations, are expected to propel the European electric scooters and motorcycles market at a CAGR of 27.6% during the forecast period (2020–2025). According to P&S Intelligence, the market generated $284.2 million in 2019,which is projected to reach $758.5 million by 2025.

The European electric scooters and motorcycles market growth is driven by the proliferation of electric scooters in sharing fleets in major European countries. This is due to the presence of several sharing service providers, with a large number of electric scooters in their fleets. For instance, France had around 2,560 electric scooters and Italy had about 1,225 scooters in their sharing fleets in 2019, which are expected to grow in the coming years. Thus, the increasing deployment of electric scooters for sharing services plays a pivotal role in the market growth.

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Seeing the increasing greenhouse gas emissions in Europe, governments have been implementing rigorous environmental policies and taking various initiatives, in order to curtail environmental degradation and increase the consciousness about reducing these emissions. For example, around 1,095 million tons of carbon dioxide were discharged from automobiles in 2017, as compared to 1,080 million tons in 2016. Thus, the rising amount of exhaust fumes from vehicles is increasing the environmental concerns, which, in turn, is compelling the governments to adopt and promote electric vehicles (EVs), including scooters and motorcycles.

The product segment of the European electric scooters and motorcycles market is categorized into scooter, high-powered motorcycle, and low-powered motorcycle. Under this segment, the scooter category held the largest market share in 2019, and it is projected to witness the same trend in the coming years. This is attributed to the increasing government support, in the form of tax incentives, for electric two-wheelers. Moreover, electric scooters are lightweight and easy to ride, and their cost is also lower than electric motorcycles.

Moreover, the European electric scooters and motorcycles market is classified into 150 km, based on range. Among these, the 50–100 km category held the largest market share in 2019, and it is projected to lead the industry in the coming years. This is ascribed to the surging demand for electric motorcycles and scooters with a longer driving range, of 50–100 km, on a single charge. Additionally, these vehicles are available at reasonable prices in the region.

At the country level, France held the largest share in the European electric scooters and motorcycles market in 2019, on account of the increasing demand for EVs in the country and the rising number of government initiatives, to reduce greenhouse gas emissions. On the other hand, the market in Spain is projected to record the fastest growth during the forecast period. This can be attributed to the surging demand for electric two-wheelers in the country and government initiatives to draw consumers’ attention toward electric variants from conventional vehicles.

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Thus, the induction of electric scooters into sharing fleets and the rising focus on reducing greenhouse gas emissions will accelerate the market growth in the foreseeable future.