According to a 2019 study, titled 'Long-term impact of powered toothbrush on oral health: 11-year cohort study', published in the Journal of Clinical Periodontology, use of electric toothbrushes has resulted in 17.7% less progression in decayed, missing, filled surfaces (DMFS), 22% less gum recession, and 19.5% rise in the number of teeth retained in comparison to manual toothbrushes, throughout the study. Thus, the surging awareness about the benefits of smart toothbrushes is fueling the need for this oral product.
Moreover, the increasing prevalence of unhealthy dietary habits will drive the electric toothbrush market at a CAGR of 5.7% during the forecast period (2020–2030). At this rate, the market is expected to increase its revenue from $2.7 billion in 2019 to $4.8 billion by 2030. Unhealthy dietary habits include high consumption of alcohol, intake of sugary foods, and chewing of tobacco that have a detrimental effect on oral health. Alcohol and sugary foods contain a high level of sugar that converts into acid after coming in contact with plaque, thereby, destroying the teeth over time.
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The head movement segment of the electric toothbrush market is bifurcated into sonic/side-by-side and rotation/oscillation categories. The sonic/side-by-side category is expected to hold the largest market share in coming years, as the sonic technology provides thorough cleaning. A sonic toothbrush cleans the surface of the teeth by breaking up the plaque and then removing it from hard-to-reach areas inside the mouth. This is due to the better fluid dynamics and a higher number of strokes per minute offered by side-by-side toothbrush, in comparison to the rotation toothbrush.
The main factor fueling the boom of the electric toothbrush market in the APAC region is the growing popularity of online shopping in the region. This is causing a sharp surge in the availability of electric toothbrushes, especially in the emerging economies. As per the India Brand Equity Foundation, the e-commerce industry in India is exhibiting an upward growth and is predicted to surpass the U.S. market and become the world’s second largest industry by 2034.
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Thus, growing consciousness regarding oral health and awareness about advantages of smart toothbrushes will propel the demand for electric toothbrushes in foreseeable future.