Additionally, consumers in many countries are increasingly preferring natural cosmetic products over the chemical variants, which is, in turn, fueling the rise in the demand for chlorella powder ingredients. Besides this, the growth of the e-commerce industry, on account of the rising penetration of the internet, is also propelling the sales of chlorella powder ingredients. According to many surveys, there are currently over 3.47 billion internet users all over the world.

Due to the rising popularity of online shopping and the growing internet penetration, many businesses are increasingly focusing on selling their products via e-commerce platforms. These platforms have tremendous potential for transforming various industries such as nutrition and personal care. Moreover, these platforms provide a greater range of products, a hassle-free shopping experience, great discounts, price comparison, and online home delivery of products, which make them very popular among consumers.

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Apart from the aforementioned factors, the surging public awareness of health and fitness and the growing requirement for nutrient-rich supplements are also boosting the demand for chlorella powder ingredients across the world. Chlorella removes various harmful compounds from the body such as heavy metals like cadmium, mercury, and lead, which helps in the detoxification of the body. In addition to this, chlorella improves the immune system by stimulating antibody production in the body.

The chlorella powder ingredient market is categorized, on the basis of end-use, into cosmetics, animal feed, dietary supplement, and food & beverages (F&B). Out of these, the F&B category recorded the highest growth in the market in the years gone by, because of the widespread consumption of various chlorella-based food items and drinks around the world. The rapid rise in the number of people following vegan lifestyles also pushed up the global demand for chlorella powder ingredients.