The market is growing due to the rising prevalence of chronic diseases, surging geriatric population, increasing investments by HIT companies, Affordable Care Act, and rising spending in the healthcare sector. In terms of delivery mode, the market is divided into on-premise, web-based, and cloud-based.

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The concept of personalized medicine separates patients into various groups, and seek to offer better, more precise, and more predictable healthcare solutions to patients. As the understanding regarding genes is increasing, along with improvements in healthcare analytics capabilities, healthcare professionals are able to understand the impact of pathogens, drug responses, impact of diseases, and possible health outcomes in individual patients. This is leading to the rising demand for personalized medicine, and in turn, the demand for population health management is rising as well.

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In addition to this, the population health management market is also witnessing growth due to the increased expenditure in the healthcare sector in both developed and developing countries. While the healthcare sector in countries such as the U.S. is advanced, the demand for advanced technologies is also increasing in emerging economies, such as China and India. The patient base in these countries is on a rise, which is why, the need for improved medical services at low cost is growing as well. Therefore, governments of various countries are spending widely in the healthcare sector.

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Hence, the market is being driven by the surging geriatric population, growing demand for personalized medicine, and increasing healthcare expenditure.