Breast Implants Market

Breast implants are prosthesis that are intended for modifying or enhancing the size, shape, and contour of These devices are mainly used in reconstructive plastic surgery or cosmetic surgical procedures to restore the natural look of usually after mastectomy or breast cancer treatment that leads to congenital defects and deformities in the implants are implanted using a procedure known as breast augmentation.

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Market Dynamics

Major factor driving growth of the breast implants market is increasing consumer inclination towards breast enhancement for improving aesthetic appeal through cosmetic surgeries. According to American Society of Plastic Surgeons, 2016, around 99,614 breast lift surgeries were performed in the U.S. in 2015, witnessing a rise of 89% since 2000. Moreover, the AASPS, 2016, also suggested that breast augmentation was the most frequently performed cosmetic surgery in the U.S. with over 270,000 procedures performed in 2015.

Additionally, rising incidence of breast cancer is also one of the major factors for which females undergo breast implant surgeries after breast removal procedures. This helps women in attaining the natural shape of their According to Cancer Research UK, 2016, breast cancer accounted for almost 15% of total cancer cases in the U.K. in 2015. However, risk factors such as deflation and capsular contracture of the implants are expected to be factors hindering the market growth.

Increasing awareness regarding one’s aesthetics is expected to be major factor for fuelling the market growth

Breast implantation surgery is majorly performed on women to enhance their physical appearance. Reconstruction includes surgical treatments for to make them look appealing and youthful. Breast implantation procedures are also performed after mastectomy or patients treated with breast cancer to increase aesthetic appeal. According to the American Society of Plastic Surgeons (ASPS), 2015, nearly 100,000 breast implantation procedures were conducted in the U.S. and this number is expected to increase significantly. North America is expected to be dominant in the breast implants market, owing to increasing number of cosmetic procedures performed annually, rising number of clinics, and wide availability of skilled specialists. According to the National Clearinghouse of Plastic Surgery Procedural Statistics 2016, breast augmentation procedures witnessed an increase of 4% in the number of surgeries performed in 2016 as compared to the surgical procedures performed in 2015. The statistical data also suggests that the number of breast implantation surgeries were common among all the female age groups that are 18 years and above.

Advancements in technology and launching of new innovative products is another factor driving market growth

A number of leading and new players are focusing on research and development to incorporate various new technologies, in order to overcome issues associated with existing implants. For instance, in September 2016, Allergen received U.S. FDA approval to market NATRELLE INSPIRA — a cohesive breast implant as its newest category into gummy implants —to increase breast fullness. NATRELLE is the advanced version of the company’s existing implant INSPIRA that was introduced in December 2011 as a round gel filled breast implant.

The product up grade was due to shifting preference of surgeons and consumers towards solid filled implants than that of smooth and gel-based implants, as the solid implants have longer life and feel more natural than the other. On the other hand, companies are providing lucrative offers on their products, so as to increase their customer base. For instance, Mentor Worldwide LLC — a global leaders in breast aesthetics — introduced a comprehensive product warranty program, MENTORPromise Protection Plan in April 2017, to advertise the quality and efficient service availability of the implant products.

Major players operating in the global breast implants market include Allergen, Inc., Mentor Worldwide LLC, GC Aesthetics Plc, Sientra, Inc., POLYTECH Health and Aesthetics GmBH, Establishment Labs S.A., LABORATORIES ARION, HANSBIOMED Co. Ltd., Groupe Sebbin SAS, and GG Biotechnology Ltd.

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