The global smart beacon market is estimated to grow at a significant CAGR during the forecast period. The major factors contributing to the growth of the smart beacon market include the rising demand for smart beacons in retail shops and shopping malls, cohesive government policies, and growing internet penetration coupled with rising smartphone users. Smart beacons are increasingly adopted in retail shops and shopping malls owing to its significance in marketing to send push notification through it.

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Smart beacons have been increasingly adopted in the US since 2014. For instance, Macy’s, an American department store chain had installed more than 4,000 beacon devices across their shops in 2014.The sensors embedded in mobile devices have significantly led the ability to sense the position of the object dependent on pre-installed infrastructures as they can provide accuracy through Wi-Fi access points, ultrasound-based, and Bluetooth low-energy (BLE) beacons. The increasing inclination towards digitalization coupled with the adoption of IoT (Internet of Things) and big data analytics across the globe will further boost the global market growth.

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Beacons technology utilizes Bluetooth technology; however, it is slightly different from the Bluetooth technology and requires less energy. By leveraging beacon technology, the shop owners and retailers can easily track consumer activity that can deliver targeted information of the customer. BLE beacons have a significant potential owing to its benefits, such as low deployment cost for BLE beacons and it is ideal for positioning by using a broad spectrum of mobile devices, such as both IOS and Android devices. Additionally, it can continuously work for an optimum duration once it is deployed, as it has low power consumption.

However, low awareness regarding the functioning of smart beacons will affect the growth of the market during the forecast period. Besides, cohesive government policies such as a push for smart cities and smart homes will create ample opportunity for the global smart beacon market. One of the major sectors that smart beacons can find application is in smart cities projects in emerging economies.

Market Segmentation

Global Smart Beacon Market by Connectivity
Bluetooth Low Energy (BLE)
Wi-Fi
Others
Global Smart Beacon Market by End-User
Transportation and Logistics
Retail
Public Gathering and Spaces
Healthcare
Other
Regional Analysis

North America
US
Canada
Europe
UK
Germany
Italy
Spain
France
Rest of Europe
Asia-Pacific
China
India
Japan
Rest of Asia-Pacific
Rest of the World
Company Profiles

Accent Advanced Systems, SLU
Beaconinside GmbH
BlueUp Srl
Blukii, a brand of Schneider Schreibgeräte GmbH
Cisco Inc.
Comarch SA
Esri
Estimote, Inc.
Gimbal Inc.
Google LLC
Hewlett Packard Enterprise Development LP
HID Global Corp.
Inpixon
Insiteo SAS
JAALEE Technology
Kontakt Micro-Location Sp. Z.o.o.
Leantegra Inc.
Link Labs, Inc.
Sensoro Co., Ltd.
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