Tier 1 players in the rough terrain crane marketplace occupy 44%-53% share of the rough terrain (RT) crane market. Considering the nature of the equipment, the hegemony of prominent players in rough terrain crane market is likely to prevail. Further, the intensive cost and heavy capital investments in the equipment landscape make entry of new players difficult in the rough terrain cranes market. Tier 2 players hold 25%-35% share of the rough terrain crane market and are trying to increase market shares by increasing production capacity and strengthening dealership network.

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Between renting and owning, end-users of rough terrain cranes show a greater propensity for rental services owing to the cost-intensive nature of the product. Further, construction activities majorly require temporary equipment solutions wherein rough terrain cranes are utilized for loading and unloading of different load capacities. Consistent entry of new competitors, increasing the cost of new rough terrain cranes and operating costs continue to challenge rental service providers to optimize rental rates in the rough terrain crane market.

Well aware of the steady demand for cranes and opportunities in the rental services landscape, rental stakeholders are improving their services by adopting new ways such as the introduction of new and efficient fleet and replacing or upgrading some of the older equipment. For instance, Maxim Crane Works L.P., the largest crane rental company in North America introduced three new Liebherr all-terrain cranes including two LTM 1500-8.1 and one LTM 1450-8.1 in September 2018.

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Rough terrain cranes find significant application in non-residential infrastructure, energy sector and government projects. Oil & gas industry is the prominent end-user of the rough terrain cranes wherein construction industry also presents substantial demand. For instance, on the construction site of the international research project of ITER, Terex RT 90 rough terrain crane has been playing a significant role from past two and a half years for the generation of electricity from fusion energy with no downtime.

In addition to more instances as these, suitable government advocacy, expansion of capacities in the utilities sector, upcoming metro projects and emphasis on the development of road infrastructure are set to sustain the sales of rough terrain cranes including both rental and new equipment sales. The rough terrain crane market is also witnessing a spurt in demand from the reclaimed land area with in-pipeline construction projects.

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