Green Pea Grits Market Outlook

Green pea grits are grounded form of green peas in coarse texture that are largely consumed as a meal in some parts of the world, mostly in the North American region. Green pea grits are nutrient-dense food products, which are high in micronutrients, protein, and fiber. Additionally, green pea grits are low in fat and free from cholesterol, and hence termed as a superfood. Green pea grits serves as an excellent source of iron and vitamin B and a good source of magnesium, potassium, zinc, manganese, phosphorus, calcium and selenium, as well. They are used in processed food products such as pasta, sauces, frozen products, snacks, bakery products, etc. Green pea grits are also used in gluten-free and conventional food products in order to enrich the quality. Moreover, green pea grits are contained with soluble and insoluble fibers, oligosaccharides, resistant starches that plays key role in maintaining the gut health by acting as a prebiotic.

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Innovation and Expansion in the Food Processing Industry is Increasing the Sales and Creating Positive Scenario for Green Pea Grits Market

Global green pea grits market is majorly driven by the increasing health concerns and awareness about the health benefits offered by the green pea grits in developed nations such as, the U.S., Canada, U.K., Germany, etc. Green pea grits consumption helps in improving gut health, acting as a prebiotic. Additionally, the green pea grits are also used in weight management tools, since the consumption of green pea grits increases satiety. Due to the high adoption of sedentary life-style in the countries in the Western region has led to the increasing occurrence of obesity and obesity related health issues. This has in turn increased the demand for the weight management products and tools. Hence, demand for green pea grits products has increased. Additionally, the global green pea grits market is driven by the increasing prevalence of type 2 disease worldwide. Green pea grits consumption contributes in the improvement of glycemic control and can help type 2 diabetes patients, and also reduce the risk of heart disease.

Flourishing food and beverage industry and food processing industry is increasing the demand for the green pea grits. The green pea grits are used in the processed food products such as pasta, bakery products, frozen products, sauces, etc. The increasing consumption of such products, fortified with health benefits offered by green pea grits is producing positive outlook in the global market.

The manufacturers of the green pea grits are offering allergen free, gluten free, non-GMO, and organic products in order to tap into the current customer requirement and therefore, increase the sales. Due to the increasing consumer perception about the benefits of the consumption of such products are in high demand.

Green Pea Grits Market Segmentation

The green pea grits market can be segmented on the basis of flavour, nature, end use, and distribution channel.

On the basis of flavour, the green pea grits market can be segmented as:

Savory

Sweet

On the basis of nature, the green pea grits market can be segmented as:

Organic

Conventional

On the basis of end use, the green pea grits market can be segmented as:

Food Processing

Feed Ingredient

HoReCa/Household

Others

On the basis of distribution channel, the green pea grits market can be segmented as:

Direct Sales/B2B

Indirect Sales/B2C

Hypermarket/Supermarket

Convenience Store

Specialty Store

Online Retail

Other Retail Format

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Green Pea Grits Market: Regional Analysis

At present, the global green pea grits market is occupied by the North America and European Countries, since the green pea grits have been consumed in the traditional food and food products. Due to the increasing adoption of Western lifestyle and Western food culture, Asia Pacific and Middle East and African countries show promising opportunity for the global green pea grits market players. The increasing middle class population and increasing income of the middle class employees in these region has increased the purchasing power, which increases the opportunity for the green pea grits manufacturer.

Green Pea Grits Market: Key Participants

Some of the market participants in the green pea grits market are:

Martino Rossi SpA

Avena Foods, Limited

Best Cooking Pulses, Inc.