Medical institutions and health practices are actually normal businesses that need to make money and get clients, or patients in this case, as much as possible. And marketing is just as important to them as any other business.
There are many different medical institutions like doctor's practices and hospitals that are making use of software to manage their patients and to make sure that they are getting the reviews to make a success out of the practice.
Everyone is looking for reviews and recommendations online. Especially, when they are looking for a new service to use. It doesn’t matter if you are looking for a product, a service, or want to use a website.