The branded payment market is divided into product types, channels of distribution, and geographic regions. Spending restraint is one element that has a beneficial impact on the market. This feature helps the customer spend only a specified amount of money on a particular item, and giving the customer privacy helps to reduce the risk and danger of online fraud.
Any physical or digital name, word, sign, symbol, or combination of them that can identify the payment card scheme that card-based payment transactions are made under is referred to as a "branded payment." Payment brand includes American Express, Visa, MasterCard, Discover, and any other comparable payment brand. A type of alternative payment option is branding payments. It's possible that you already use branded payments in the form of gift cards or prepaid cards. As you may have noticed, branded payments have a set maximum and are prepaid.

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Growth Drivers: -
In a world that is quickly transitioning to the digital realm, the prepaid mechanism lends itself to a number of new ways to stay connected, engage with businesses, and make digital payments. This is the main reason for the expansion of the branded payment market. Branded payments are here to stay in all of their many forms, offering customers a number of advantages and letting them spend their money however they see fit. This element is in charge of the branded payment market's increased growth on a global scale.
Consumers can avoid risking spending more money than they have budgeted by managing the balance on branded payments like gift cards, prepaid cards, or mobile top-ups. If their usage exceeds their expectations or if they forget to cancel a subscription, the money at risk is limited to what's on the branded payment, and their loss of funds is minimal. This element is what fuels the global industry for branded payments.
As more consumers shop online and switch from offline or cash payments to cashless and online modes, the branded payment market exhibits a favorable trend in the pandemic. Now that more individuals use digital payment methods rather than cash payments, this also affects people's habits of holding paper money.
Branded Payment Market Key News :-
Recharge.com announces partnership with Primer on 5/4/2022
Primer has been chosen by Recharge.com, the pioneer of online consumer-branded payments in Europe, to streamline and expand its payment stack for its e-gift and mobile cards. The company also intends to create a new super app that will allow users to effortlessly purchase and pay for a wide range of goods and services from within the app.
Visa acquisition of Tink on 3/10/2022
Visa revealed that it has acquired Tink, an open banking platform that lets merchants, fintech companies, and financial institutions create and transfer money amongst them. Customers of Tink may transfer money, view aggregated financial data, and utilize intelligent financial services like account verification and risk insights by using a single API.

Branded Payment Market Segmentation: -
By Product Type: -
· Recharge
· Gift Card
· Shopping Card
· Prepaid Credit Card
· Bill Payment
· Others
By distribution channel type: -
· Online Store
· Offline Store
By region: -
· North America
· Europe
· Asia Pacific
· Latin America
· Middle East & Africa

Key Market Players in Branded Payment Market: -
· Recharge.com
· Guthaben.de
· Freecharge.in
· MasterCard
· Visa
· Ding.com
· American Express
· PayPal
· Due

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