The size of the worldwide athleisure market was estimated at $217.6 billion in 2022 and is expected to reach $674.8 billion by 2030, rising at a CAGR of 15.2% between 2023 and 2030. With multiple small and large competitors vying for market dominance, the industry is extremely fragmented. Several of the major market participants are Nike, Lululemon Athletica, Adidas, Under Armour, Puma, Reebok, Fabletics, and Gymshark. More likely to succeed in the market are businesses that will provide cutting-edge and elegant goods at affordable costs, show a dedication to sustainability and moral business conduct, have a strong online presence, and make use of celebrity endorsements and influencer marketing.

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Athleisure is a term used to describe a certain type of clothing that is made for athletic and leisure activities. It typically combines the utility of sportswear with the style and luxury of casual wear, making it appropriate for a wide range of activities, from exercise and sports to everyday casual wear. Stretchy, permeable, and moisture-wicking textiles like spandex, polyester, and nylon are frequently used in athletic clothing. Leggings, yoga trousers, sports bras, tank tops, and hoodies are frequently featured in the design. The comfort, trendiness, and versatility of athletic wear have helped it gain popularity in recent years.
Growth Drivers:
Because of the rise of wellness culture and an increased focus on health and fitness, consumers are increasingly looking for stylish, comfortable apparel that can be used for a number of activities, from sports and exercise to casual everyday wear. The need for stylish, comfortable apparel that can be worn all day is increasing as people spend more time communicating and interacting online and during remote work.
There is now a need for apparel that can go from home to work contexts due to the shift towards remote employment and adaptable dress rules. For those who work from home or have flexible work schedules, athletic clothing is a convenient and comfortable option.

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Athleisure Market Segmentation:
By Product Type:
• Leggings Yoga Pants
• Sports Bras
• Tank Tops
• Hoodies& Sweatshirts
• Sneakers
By Distribution Channel:
• Online Stores
• Offline Stores

By Region:
• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)
Some of the key global players in the Athleisure market include:
• Adidas
• Alo Yoga
• ASICS
• Athleta
• Champion
• Converse
• Gap Inc.
• H&M
• Lululemon Athletica
• Nike
• Puma
• Reebok
• Sweaty Betty
• Under Armour
• Vans
• VF Corporation
• Victoria's Secret

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