The Nutraceuticalindustry is witnessing a significant growth both in developed and developing regions due to health benefits the nutraceutical products offer. Apart from health benefits, nutraceutical products also work as a medicine for chronic diseases. The nutraceutical products are useful for instance in delaying the aging process and improving the overall health of an individual.

Increasing cost of the medical treatments is one of the key factors which is driving the growth of the nutraceutical market. For example, high cost of insurance and healthcare is propelling the growth of the nutraceutical market in China. Growing awareness and demand for organic healthcare products is further propelling the growth of the market. In addition, the growing purchasing power and aging population, specifically, in countries such as China, Japan, UK, and India are boosting the nutraceutical market growth. However, the high cost of products and different regulatory standards in different countries are hindering the market growth.

Various notable players operating in the market, include the Archer Daniels Midland Company, BASF S.A., Danone (Danone S.A), Dean Foods, E. I. du Pont de Nemours and Company, Cargill, Incorporated, Amway Corporation, Ingredion, PepsiCo Inc., and General Mills, Inc. Most of the players in the market are focusing on introducing new nutraceutical products for meeting the demands of the health-conscious millennial population. For instance, in June 2018, a UK-based beverage company introduced energy tea named as “Yusa” which is created from guayusa leaves for the UK market.

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The global Nutraceutical market has been segmented based on the type and key geographies. Based on the type, the market is segmented into functional foods, functional beverages, dietary supplements, and others. The functional foods are further segmented into omega fatty acid fortified food, branded wheat flour, probiotics fortified foods, branded ionized salts, and others. The functional beverages are sub-segmented into fruits and vegetable juices and drinks, non-carbonated drinks, dairy & dairy alternative drinks, and others. The dietary supplements are further classified into Ayurveda extracts, Algal extracts, plant extracts, phytochemicals, and others.

The research report “Global Nutraceutical Market” provides in-depth analysis of the global Nutraceutical market on the basis of type, and major geographies for the forecast period from 2018 to 2025. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global Nutraceutical market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.

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Key questions answered in this research report
1- At what pace is the Nutraceutical market growing? What will be the growth trend in the future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the Nutraceutical market?
4- What are the various application areas, and how they are poised to grow?

Market Segmentation
By Type
• Functional Foods
o Omega Fatty Acid Fortified Food
o Branded Wheat Flour
o Probiotics Fortified Foods
o Branded Ionized Salts
o Others

Functional Beverages
o Fruits and Vegetable Juices & Drinks
o Non-carbonated Drinks
o Dairy & Dairy Alternative Drinks
o Other
Dietary Supplements
o Ayurveda Extracts
o Algal Extracts
o Plant Extracts
o Phytochemicals
o Others
Others

By Geography
• North America
As a part of the customization
o By Type
o US
o Canada
o Mexico

Europe
As a part of the customization
o By Type
o UK
o Germany
o Spain
o Rest of Europe
Asia-Pacific
As a part of the customization
o By Type
o China
o Australia
o India
o Rest of APAC
ROW
As a part of the customization
o By Type
o Brazil
o South Africa
o GCC countries
o Rest of world (remaining countries of the LAMEA region)

Leading market players
• Archer Daniels Midland Company
• BASF S.A.
• Danone (Danone S.A)
• Dean Foods
• E. I. du Pont de Nemours and Company
• Cargill, Incorporated
• Amway Corporation
• Ingredion
• PepsiCo Inc.
• General Mills, Inc.

*Other prominent players in the market which can be profiled as a part of customization:
• Kellogg Co
• Kraft Foods
• Nestle S.A

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