Drawing from customer behavior at brick and mortar stores, PSC Analytics allows retailers to generate additional revenue by linking consumer behavior to sales and advertising when it matters most – the point of interest.
PSC Analytics asked Nextware to create the back end software needed to integrate physically present customers and devices – a significant technical challenge. In just four months, Nextware created a seamless solution which brought together in-store devices, customer-facing applications, and server side analytics. Bridging the gap between different technology standards and platforms, Nextware developed a system which allowed all components to effectively and efficiently interact through a cloud storage and processing solution.
The results were clear. In-store customers experienced a flawless experience – one which appeared subtle and natural despite the in-depth technical work which took place in the background. Through the Nextware-created platform, PSC Analytics also gathered relevant and timely data for its customers.
John Solorzano, the CEO of PSC Analytics, praised Nextware’s technical savvy and timely delivery: “True masters of their craft, Nextware Technologies has a unique gift for understanding the shared vision of their client’s desired end result. The ability to listen, envision, plan, and execute effectively is the very definition of success in business-to-business solutions. Nextware Technologies’ superb ability to communicate and strategize made working with them a seamless process.”
About the Company:
Nextware Technologies offers a full range of application development and IT services, including custom web, mobile, and desktop applications; software implementation, business process automation, and software integration; as well as cloud hosting, consultancy, quality assurance, and testing services.