Are you worried about starting your business? Do you lack money to build a physical store to start your business? Well, you do not need to start your business in a physical store especially in times like this when the entire world is battling a deadly pandemic. In such crucial times, when people are asked to maintain social distance and stay at home, there is hardly someone who will visit a physical store to buy some necessities. So, it's always better to start a business online. There are numerous free e-commerce website builders for small businesses. You just need to find the best one.

However, there are certain features that a customer looks for while shopping from an online store that you need to keep in mind. Let’s have a look at them:

1. Clean navigation menus and product categories
When creating an online store, make sure that your website is not only attention-grabbing but also user-friendly. Most of the customers would not like to purchase from an online store that has too complicated navigation. Check the layout, menu sections and navigation menu. Besides, pay special attention to organisation of the products and see if the products are divided into sections and subsections. If not, then it might be difficult for your customer to search a particular product that you want to purchase. Customers always prefer stores where they can find a specific product within seconds.

2. Engaging and informative about us page
Any customer, before investing in your store, will definitely want to know about you. An About Us page is your chance to resolve the doubts in your customers’ minds. Mention the history of the business and facts like the year of inception, the name of the founder, your mission and vision statement, etc. A proper history along with other details helps enhance your trust about the store while the contact details help your customers to contact you if required.

3. Site speed
Site speed is another key indicator of how good the online site is. If a customer visits a site and finds that it takes a long time to load, then he would hardly want to stay. Besides, if a customer wants to make several purchases from the site, and it takes too long to open a page to transfer him from a page to another one, he will lose interest. Low site speed proves the carelessness of the store to the needs of the customers that you should never overlook.

4. Mobile friendly
Another major e-commerce feature that you should check is the mobile responsiveness of the site. No customer will always like to open the desktop for making a purchase. Customers will always prefer to use mobiles while sitting comfortably on the couch and placing the order. And here comes the importance of checking the mobile-friendliness of the online store.

So, what are you waiting for? Search for the best free e-commerce website builder for small businesses and build your own store online, ofcourse, keeping these points in mind.