Global liquid toothpaste market is projected to grow at CAGR of 4.3 % backed by growing demand for liquid toothpaste, various herbs and increasing variety of liquid toothpaste are the key growth drivers responsible for the growth of global liquid toothpaste market. Growing awareness about healthy lifestyle and toothpaste enriched with various herbs has also boosted the sales of liquid toothpaste.

Increasing number of oral health conscious consumers in both developing and developed economies, is one of the driving forces for this market. Key players are also investing in R&D so as to focus on development of new product line with improved formulations. Liquid toothpaste are consumed by many consumers as it helps in maintaining fresh mouth as well as protection against dental issues such as pyorrhea, gum bleeding, cavity and sensitivity, which are faced by many consumers now-a-days, hence consumers are trying to find natural remedies for oral health problems. Liquid toothpaste is loaded with ingredients such as neem, mint, basil, spice extracts, meswak and others.

Major Key Players:

Colgate-Palmolive Company
Procter & Gamble
GlaxoSmithKline plc.
Johnson & Johnson Private Limited
Henkel AG & Co. KGaA
Church & Dwight Co., Inc.
Boryung Pharmaceutical
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Industry Segments:

The global liquid toothpaste market is segmented on the basis of product type such as liquid, gelatinous, and others, on the basis of application such as adults’ liquid toothpaste, children liquid toothpaste, and babies’ liquid toothpaste, distribution channel and region.

Downstream Analysis

Globalization and urbanization are major driving force for this market, furthermore popularity of oral health and usage of liquid ingredients are also encouraging the growth of the market. Because of rising demand of liquid products, is expected to play a significant role in the growth of liquid toothpaste market during the forecast period. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of liquid toothpaste market during the review period of 2017-2023. Also, liquid toothpaste varieties are also expected to gain popularity due to oral health issues in the contemporary population owing to gum bleeding, cavity and sensitiveness.

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Geographical Analysis:

Global liquid toothpaste market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among these, Europe has the major market share followed by North America and Asia Pacific. Increased production of liquid toothpaste is projected to generate a high revenue from Europe region during the given forecast period. Increase in toothpaste sales in Europe can be ascribed to the domestic industry’s success in segmenting the market to meet individual consumer requirements. Also, new flavors and various innovative products are introduced by key players which is playing a major role to upsurge the sales of liquid toothpaste in the recent time. However, Asia Pacific region is estimated to witness a maximum growth in the global liquid toothpaste market during the forecast period of 2017-2023.

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