Historically Saudi Arabia, has been a central influence for private bankers seeking investment from wealthy individuals. In addition to individual investors who have dominated the scene in Saudi Arabia for a long time, family businesses have invested company money to see success, preferring to segregate corporate investment gains from personal investments.
Families traditionally invested the capital markets and did not have an organised way of accounting for gains and losses. The greater sophistication of investment products and solutions being introduced to them required a more systematic and professionalised approach for evaluation they would miss out on many global options for investments.

Many family offices today have investment committees that evaluate proposals with risk and return benchmarks, producing results that are utilised to maintain discipline in the investment process.
While signs of tentative market recovery continue, asset managers in Saudi Arabia are investing in recruiting and keeping talent, as competition for the best is as great as ever. With the world turning to frontier markets on their investment potential that balances the saturation in the developed markets where frontier markets indeed help in balancing global economy.
The latest Reuters survey of 15 leading investment managers, showed two-thirds expected to raise their equity allocations to Saudi Arabia in the next three months, up from 40 per cent in the last survey. According to the latest Barometer report “Saudi remains the largest, most liquid, diversified and therefore attractive regional market. There’s a lot of liquidity and a lot of money that needs to be invested and investors in the region are becoming more interested in holding a diversified basket of investments.”

Kingdom experiences financial development and with the inflow of foreign investments, asset managers are no longer limited to an investment advisory board working for the family and business sector by coordinating and overseeing a client's financial portfolio such as investments, budgets, accounts, insurance and taxes.
Asset management in the region has now evolved itself into a process of ensuring that a company's tangible and intangible assets are maintained, accounted for, and put to their highest and best use. It goes beyond managing funds but explore development as the need to match the growing openness & investment potential in the region.
As Saudi Arabia is differentiating itself from, Petrodollars‘ to diversify into real estate & infrastructure showing an optimal “ Beyond the market” strategy, Fleming Gulf presents the Kingdom Asset Development Forum, gathering leaders in the financial and business sector to discuss and brainstorm the investment potential and opportunity for asset development in Saudi Arabia.

Taking place on the 2nd and 3rd day of June 2015 at Novotel Riyadh Al Anoud, this forum will engage in focussed discussions, collective brainstorming and interactive panels on wealth management, financial modelling, Islamic products and market feed, best fit strategy for the fluctuating economic environment, risk management, investment & licensing requirements and frontier market for future derivative.