Albany, New York, September 7, 2016: Market Research HUB has announced the addition of the "OnlineMedia Consumption Habits - China" report to their huge collection of market research reports. Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.

[b]Request for Free Sample Report [/b]- http://www.marketresearchhub.com/enquiry.php?type=S&repid=807415

[b]Table of contents[/b]

[b]Overview[/b]
- What you need to know
- Definition
- Demographic classification
- Personal income
- Household income

[b]Issues And Insights[/b]
- Marketing via online media in fragmented time slots
- Marketing via bullet screen comments and live streaming
- Making video advertisements more efficient
- Opportunities for online news
- Attracting paid users by enhancing experience

[b]The Consumer – What You Need To Know[/b]
- Penetration of online media sees an increase
- Smartphone is still the major device, and more content to be adapted to smart TVs
- News, music, e-books and radios are preferred on weekdays
- Consumers are willing to pay for online video and music
- Both content and experience are important to attract paid users
- When watching online videos, consumers prefer being in the audience rather than participants
- Social media users skew to males, and bullet screen comments appeal to those in early 20s
- For video streaming websites, going comprehensive is not necessary
- Who are more likely to watch advertising videos?
- Opportunities for online news
- Mintropolitans are more willing to pay for membership

[b]Browse Full Report with TOC [/b]- http://www.marketresearchhub.com/report/online-media-consumption-habits-china-august-2016-report.html

[b]Online Media Consumption On Different Devices[/b]
[b]Usage Occasions Of Online Media[/b]
[b]Paid Users Of Media Streaming Websites[/b]
[b]Attractive Membership Benefits[/b]
[b]Activities When Watching Online Videos[/b]
[b]Attitudes Towards Online Media[/b]
[b]Meet The Mintropolitans[/b]
[b]Appendix – Methodology And Abbreviations[/b]

[b]About Market Research HUB[/b]
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