Fortified foods are those foods which are more enriched of vitamins and minerals. Fortification refers to the process which intentionally increases the content of a necessary micronutrient by adding vitamins and minerals to the food. The food fortification need has been identified at various levels in the global economies starting from consumption in homes to government initiatives.
As a result, global fortified food and beverage market is anticipated to expand at a compound annual growth rate (CAGR) of 10.5% over the forecasted period i.e. 2015-2019
Market Segmentation
By Food Types
Based on food type, Global fortified food market is segment as follows:
Milk Products
Cereals and Cereal Based Products
Confectionaries
Infant Formulas
Fats and Oils
Others Includes Tea
By Basic Nutrients
Based on basic nutrients, Global fortified food market is segment as follows:
Vitamin
vitamin A
Vitamin C
vitamin D
others
Minerals
Zinc
Iron
Copper
Selenium
Folic acid
Docosahexaenoic acid (DHA)
Others
By Region
Based on region, Global fortified food market is segment as follows:
North America
Latin America
Western And Eastern Europe
Asia-Pacific
Row (Rest Of World)
Growth Drivers and challenges
Rising health consciousness among consumers, increasing personal disposable income in emerging economies, some programs aimed at exterminating malnutrition etc. are few of the main growth drivers of the global fortified food market in the near future.
In addition, increasing awareness about a healthy lifestyle and now days people are eating ready to eat foods in daily busy schedules can also be a growth driver for the global fortified food market in the upcoming future.
The foremost factor which restraints the growth of global fortified market is the license grant, supervisory problems created by food safety department and health risk associated with addition of few minerals or vitamins in excess in the food industries worldwide.
Furthermore, high cost of fortifies foods is expected to restrain the global fortified market during the forecasted period i.e. 2015-2021.
Market Size and Forecast
In 2013, Asia-Pacific dominated the global fortified food market followed by Europe. Further, on the back of myopia in adults and other diseases, Asia-Pacific fortified food market is further projected to maintain its dominance in near future.
Further, strong reasons like government initiatives, rising awareness about fortified food and benefits brought by it etc. are projected to excel the North America fortified food market over the forecast period.
Key Players
The key players of the global fortified food market are as follows:
Nestle SA
Kellogg Co.
Dean Foods
Unilever
RFM CORPORATION
Scope and Context
Overview of the Parent Market
Analyst View
Market Size and Growth
North America (U.S., Canada)
Latin America (Mexico, Brazil, Rest of Latin America)
Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe)
Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia)
Middle East and North Africa (MENA)
Rest of World
Segmentation
By Food Type
By Basic Nutrients
By Region
Market Dynamics
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges
Key Information for Players to establish themselves in current dynamic environment

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Ajay Daniel
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