Due to the outbreak of COVID 19, the pouch packaging manufacturers are faced supply chain disruption, along with decreasing manufacturing at the site in many parts of the world. ​However, an increasing demand for medical and healthcare supplies is expeced to affect the pouch packaging market positively.

- According to numbers generated by a Harris Poll chartered by the Flexible Packaging, 83 % of all brand owners currently use flexible packaging of some type. This supports the growth of the pouch packaging market.

- The snacking trend is witnessing a rise, including the usage of single-serve and re-usable packaging solutions. Pouch packaging serves the demand of the consumer. Pouches are lighter in weight, which results in reduced cost of transportation of goods. Thus, pouch packaging has turned out to be one of the most efficient and economical packaging solutions for brand owners operating in the packaged food industry.

- Moreover, FDA regulations for pet food products have improved over the years and are similar to human foods. Manufacturers are focusing on providing what consumers want, such as intelligent packaging for pet food. Thus, the demand for plastics pouches is likely to be bolstered by their features, which are inherently convenient for consumers, including zippered closure mechanisms and light weight, as well as, the reduced transportation costs. The growth of pouch packaging is expected to be strong in both dry and wet pet food categories.

- However, the lack of high-speed filling equipment, which has a certain impact on mass production, is hindering the pouches packaging market.

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Key Market Trends

Demand of Packaged Food Offers Potential Growth

- In a Flexible Packaging Association (FPA) survey of 2,120 consumers, consumers placed a high value on packaging that is easy to store, easy to reseal, and easy to open. Consumers in the survey also said they are willing to pay more for benefits, like the ability to reseal, ability to extend product life, easy to store, and easy to open.

- Thus, pouches have seen increased demand due to their clean, premium look, ease of shipping and handling, and innovations in pouch packaging for even messy items ,like creams, soups, and sauces.

- With the increasing urbanization and fast-paced lifestyle, consumers want a single serve meal (which provides a required amount of nutritional benefits), and for this, pouch packaging helps in fulfilling their demand. Nowadays, mothers feed their babies food from squeezable pouches that eliminate the need for spoons, bowls, and even bibs.

- Moreover, with innovations, like modified atmosphere packaging, vacuum packaging, active packaging, and retort packaging, help seal in freshness and lock out potentially damaging environmental elements, helping keep food fresher longer.

- With the growth of the packaged food industry in developing nations like India, the overall packaged food industry is expected to flourish. Additionally, Accenture predicted that by 2050, 66% of the world's population will be staying in the urban area, and thus, in return, it will help in the growing packaged food industry.

- Thus, the above-mentioned factors are expected to help in the flourishing of the pouch packaging market in the packaged food industry.

Asia Pacific to Witness the Fastest Growth

- Asia-Pacific is expected to witness the fastest growth because of the presence of two highly populated countries, i.e., China and India. In these two countries, the increase in disposable income is likely to act as a supplement for the growth of industries, such as food and beverages, pharmaceuticals, pet food, and cosmetics, which, in return, is likely to help in flourishing the pouch packaging market.

- Moreover, the vast rise in demand for packaged foods and beverages and the critical role played by pouch packaging in keeping packaged consumables fresh for extended periods are likely to boost the market in the region.

- With the growing demand for takeaway and ready-to-eat (RTE) food, the amount of packaging waste is also increasing. Most plastic packaging materials are non-biodegradable. Thus, the government of China has formulated several laws and regulations to protect foods and beverages from the harmful effects of packaging materials. Thus, packaging companies are moving toward biodegradable pouches, such as a paper pouch, etc.

Competitive Landscape

The Pouch Packaging Market is fragmented due to the presence of several market players globally. Some of the major players are AEP Industries Inc., Amcor Limited, Ampac Holdings LLC, Bemis Company Inc., Berry Plastics Corporation, Tetra Laval International SA, RPC Group PLC, Alcoa Inc., Reynolds Group Holdings, and Crown Holdings Incorporated, among others. The market players are expected to leverage the opportunity posed by the growth of several end-user verticals, and are innovating to expand their market presence.

- April 2019 - Amcor launched the AmLite Ultra Recyclable pouch. The pouch can package a range of food, home and personal care, and pharmaceutical products, and be recycled in existing polyolefin recycling streams.

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