The development of advanced technologies such as the internet of things, software-defined data centers, and disaster recovery fueled the demand for the construction of data centers globally. Further, a new design of data center construction should be based on customer needs, business requirements, be scalable, manageable, optimized spaces, standardized (i.e., TIA, BICSI, Uptime Institute, EN 50600, CISCA, LEED, ANSI/ASHRAE Standard 90.4-2016), secure, modular, flexible and efficient.

- Growing demand for cloud applications is driving the market as increasing the utilization of cloud storage is fueling the demand, and according to Oracle's Cloud Prediction 2019, approx 80% of all enterprise (and mission-critical) workloads will move to the cloud. As the definite number of files stored in the cloud has increased in a rapid state, the percentage of files that contain sensitive data has also grown, today standing at 21% with an increase of 17% over the past two years.

- Further, the adoption of a software-defined data center in healthcare drives the market. Medical expenditure is increasing every year, and the cost of optimization from the customer perspective is also in focus. According to the Institute for Health Metrics and Evaluation, by 2040, healthcare spending is expected to increase to about USD 18.28 trillion, with high-income countries expected to spend around USD 9,019 per person in 2040. Whilst the healthcare organizations are in the nascent stage to adopt modern changes to IT infrastructure, the adoption of a software-defined data center in the healthcare institutes will streamline data management, unify networking, and server storage with better agility. ​

- Furthermore, the state and local municipalities of the North America region are competing to construct more number of data centers to their markets. For instance, Texas has passed tax incentive legislation providing complete relief of sales taxes on business property. This factor is vital for data center operation in the next 10 to 15 years for large data center users.

- Further, the Covid-19 pandemic has struck at a time when demand for data center capacity is expanding rapidly and has applied restrictions to the construction of new facilities. There is a certain impact on the market, such as data network traffic has gained increased traffic by increasing usage of applications such as Zoom, Microsoft Office, others. However, according to trend force, Q2 2020 has witnessed 3.2 million of server unit shipments. Moreover, the pandemic has caused challenges for the construction of a data center due to disruption in the supply chain, which will slow down the market growth. ​

- The data center sector needs to modify its building practices to continue to deliver new projects under this pandemic. Further, under the restrictions put in place during the pandemic, data center construction has continued, such as AWS has opened a region in South Africa, and Digital Realty's Interxion has announced plans for a campus in Paris.

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Key Market Trends

Growing Adoption of Hyperscale Data Centers in Large Enterprises is Driving the Market Growth

- The hyperscale data centers are used in different sectors to increase computing ability, memory, networking infrastructure, along with storage resources. The various features of the hyperscale data centers include the physical infrastructure and distribution systems supporting the data centers for maximizing cooling efficiency, along with the ability to broadly scale computing tasks in an efficient way.

- Various cloud-based companies, such as Google and Facebook, are focused on investing in supercomputers accommodating their hyperscale needs. For instance, by mid-2020, Facebook is expecting the construction of its fifth hyperscale facility, an H-shaped building with 2.5 million sq. Ft area. Furthermore, in February 2019, India’s prominent data center player, CtrlS, announced its investment of INR 2000 crore in setting up the hyperscale infrastructure, which is claimed to be the world’s largest Hyperscale Tier-4 data center facility.

- Moreover, the business of selling data center hardware designed to Open Compute Project specifications is booming. Advanced cooling solution for fast-growing power consumption and computing density in next-generation data centers with no changes in the extra facility is significantly contributing to the market growth with OCP.

- For instance, in May 2020, Wiwynn announced to showcase its cutting-edge standalone rack-level liquid cooling solution with the next-generation Open Compute Project (OCP) server to address the growing demand of high-power consumption and compute density for cloud computing, AI and HPC, during the OCP Virtual Summit 2020.

- Furthermore, the demand for more computing power in the Latin American developing region simply contributes to market growth. For instance, in April 2020, Digital Colony Management, LLC has announced its establishment of the Scala Data Centers S/A (hyperscale data center platform) in Brazil through the acquisition of assets from UOL Diveo. UOL Diveo will continue in providing infrastructure services through Scala along with its managed services, Multicloud, Security, Software Development, and Digital Solutions through its services company Compasso UOL.

- In addition, in Thailand, ST Telemedia Global Data Center (STT GDC) announced the construction of its hyperscale data center facility consisting of two seven-story buildings within a data center campus where each building will support an IT load of 20MW, with the construction taking place in two phases. This increased rate of construction of the hyperscale data centers is expected to significantly drive the market growth.

North America Accounts To Hold a Major Share

- Over a while, the United States has been recognized as one of the fore-runners in the adoption of new technologies. With increasing adoption in Big Data analytics, the companies in the region, in order to avoid falling short on traditional storage, have begun the construction of new data centers along with colocation centers to run their business analytics activities.

- The increasing investments in metro infrastructure in North America have provided optimal opportunities for the construction of data centers. For instance, CyrusOne planned to build a 340,000 sq. Ft. mega data center with the 100MW of capacity in Dallas metro in three phases.

- Further, customers are constantly experiencing the increase of sophisticated user demands for network and connectivity solutions that deliver faster and more reliable data connections across the data centers in the United States. In April 2020, MOX Networks, LLC, and Cologix announced a new partnership aimed at expanding connectivity solutions for their customers across North America. Currently connected to the Cologix Minneapolis data centers, MOX is now offering 1G, 10G, and 100G capacity services to all Cologix customers, with the ability to
extend service to several Chicago area data centers and the Seattle metro area.

- Furthermore, the increasing demand for Unified Communications-as-a-Service (UCaaS) solutions to telecommunication and business technology resellers across North America contributes to market growth. A player such as SkySwitch provides white-label UCaaS from geographically diverse locations to maximize system resiliency to MSPs, VARs, ISPs, and interconnects.

- In May 2020, SkySwitch announced it had added its fifth geo-node in the United States with the addition of a new Atlanta data center. The geo-node is co-located within Digital Realty Data Center and will primarily serve resellers and their customers located in the Southeast United States.

- Furthermore, the service industry in the US region witnesses a growth at a robust rate leading to the vast generation of volumes of data. Organizations are increasingly adopting the data centers to store and process the acquired data.

- In January 2020, NetActuate announced the launch of services from a new data center in Denver with increasing virtual server, bare metal, and colocation capacity. This new network connectivity partner will boost application delivery and network performance to its end users, which are located in the central US, as well as across North America. NetActuate's Denver data center is also SOC 2 Type II, ISO 27001, and PCI DSS compliant, and the customers in this location can benefit from low-latency connectivity to IX-Denver (the Denver Internet Exchange).

Competitive Landscape

The data center construction market is fragmented in nature, as it consists of several major players. With technological advancements and product innovations, many companies are increasing their presence in the market by securing new contracts and by tapping new markets that cater to an intense rivalry. Key players are IBM Corporation, SAS Institute Inc., etc. Recent developments in the market are -

- May 2020 - VBit DC announced its USD 1.1 million seed funding, where this funding will be used to begin the construction of a 200MW data center in Alberta, Canada. Once completed, VBit’s massive Alberta data center will be one of the largest data centers in the world dedicated solely to Bitcoin mining operations. The size of the center and access to inexpensive electricity will allow VBit DC to offer its customers increased mining efficiency and considerably better ROI.

- May 2020 - Microsoft announced its plan to build the first data center in Central and Eastern Europe in Poland, where the value of the entire investment project of the company is expected to exceed USD 1 billion. The new data center region will join Microsoft's global infrastructure, which includes 59 cloud regions ensuring the availability of the Microsoft Azure service in over 140 countries. It will allow local access to the full range of services in the company's cloud.

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