Packaging has become important to ensure the safe delivery of electronic goods and save them from dust. The new research report about the global electronic goods packaging market published by Market Research Future (MRFR) supposes surge for this market at 5% CAGR between 2017 and 2023.

The most important factor for the global electronic goods packaging market growth is the boom in the retail e-commerce industry. The shipment of electronic goods, across huge distances, always requires effective packaging solutions to prevent any damage during the transportation of goods. Two more factors responsible for the market growth are an increase in the production of various kinds of electronic devices and growing exports of electronic goods. These are triggering more investment in the electronic goods market, resulting in more production of such goods.

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Other factors contributing to the market growth include falling cost of packaging, increased investment in packaging technology such as counterfeit packaging, growing global supply chains, development of packaging functions, increase in online shopping, growing adoption of smart devices, and efforts by supply chains to ease long traveling distances, along with time-saving measures.

Regarding branding, the first factor that can enhance market growth is product differentiation strategies related to packaging and improvement in company image. Other factors related to branding that can play an important role in market growth include brand loyalty, the growing value of intangible goods, fragile customer loyalty due to social media, and cut-throat competition among big brands resulting in customer switching to other brands. Customers switch to other brands due to the loss of faith caused by damaged goods.

On the legal front, some factors that ensure market growth include increasing warranty agreements, increasing cost of non-compliance, and the rising cost of litigation arising from customer claims. However, concerns over the environmental damage caused by plastic waste, regulations by governments to save environment and the inflammable nature of most packaging material can restrain the market growth.

Key Players

Major players in the global electronic goods packaging market include DS Smith PLC (UK), Dunapack Packaging (Austria), Georgia-Pacific LLC (USA), Graham Packaging (USA), International Paper Company (USA), Mondi PLC (Austria), Pregis LLC (USA), Sealed Air Corporation (USA), Smurfit Kappa (Republic of Ireland), Sonoco Products Company (USA), and Stora Enso (Finland).

Latest Industry News

Chinese packaging materials firm BSN has decided to use the radio-frequency identification (RFID) integrated circuit (IC) tags from flexible electronics firm PragmatIC in a new printing facility. The use of new RFID IC tags is meant to ensure anti-counterfeit solutions for fast-moving consumer goods (FMCG), pharmaceutical drugs, and online sales. 24 JUNE 2019

Market Segmentation

The global electronic goods packaging market segmentation covers material, product size, and technology. MRFR’s study of these segments provides a closer inspection of the market trends.

According to the material-based segmentation, this market covers bubble packaging, corrugated boxes, foamed plastic, paperboard, and others.

Based on the product size, the market has been segmented into small appliances and large appliances.

Based on the technology, the market has been segmented into authentication packaging and track & trace packaging.

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Regional Segmentation

The regional segmentation of the global electronic goods packaging market covers North America, Asia Pacific, Europe, and Rest of the World (RoW).

The Asia Pacific region is the largest as well as fastest growing regional market due to the growth of the developing nations like China and India. Other factors contributing to the market growth include increasing disposable income of the people, growing use of electronic products, availability of stock material due to the development of oil & gas industry, and increase in the production activities for all kinds of electronic devices in the countries like Japan. Other countries of the Asia Pacific region also contribute to market growth.

North America is the second largest market due to technological advancement, high rate of manufacturing of electronic products, and the presence of key market players in the USA. After USA, Canada is the most important country-specific market in this region.

Factors making Europe the third largest regional market are the same as in North America. The extensive economy of Europe, especially in countries like France, Germany, and the UK, is another reason for market growth. Another important country-specific market is Spain.

The RoW segment covers the countries the Middle East & Africa (MEA). In the MEA region, the market is small due to limited market available for electronic goods and the limited number of people who can afford electronic goods. The best country-specific markets in this region are Kuwait, Qatar, Saudi Arabia, and the UAE.

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