Tim Entwisle is the founder and director of Madrigal Communications, an Australian communications consultancy that helps organisationswin tenders through proficient tender writing and proposal writing. Madrigal Communications team have many years of experience in project management and winning tenders in most sectors including:construction, infrastructure, public utilities, energy and telecommunications.

Q1. What is “business communication” and why do you think it’s essential?

The approach of communicating your organisation’s objectives to your prospects is termed as business communications. It allows you to share information within and outside your organisation for commercial benefit. Clear communication is essential for building long-term relationships with your clients and employees alike, which helps you achieve your goals more efficiently.

Q2. What harm can an ineffective professional communications approach do to your business?

An ineffective professional communications approach can be briefly described as your inability to communicate the objectives of your organisation to your prospects. It will result in a lower growth rate and can also lead to unfavorable business relationships; resulting in lower profits.

Q3. Is technical writing difficult?

It can be. Technical writing can be described as drafting technical communications about technical fields of work, such as engineering, chemistry, computer hardware & software and finance, etcetera. A technical writer should possess excellent knowledge of the industry he/she is working in. Subject matter and jargon used must be used in a way that shows you know what you want, and how to deliver it. On the other hand, creative writing requires you to be creative and employ an innovative approach. Creative writingis not always industry specific, unlike technical writing.