Madrigal Communications, Writing for Success and Public Relations Solutions


Posted March 27, 2023 by madrigalcomm

The webinar highlighted the importance of crafting professional media releases that are engaging, informative and interesting
 
Last week, Madrigal Communications held a webinar, and Tim Entwisle, Managing Director at Madrigal Communications, was host for the day. Tim established Madrigal in 2007 after a varied career in science, project management, government communications and publishing.

The webinar highlighted the importance of crafting professional media releases that are engaging, informative and interesting.

Media releases are important written communication tools to get the media interested in your company and what it is doing. They are the foundation of a public relations strategy for obtaining free publicity for an organisation. Media releases that are published in a newspaper or magazine have a more significant impact than paid advertising and are often much more economical.

Tim Entwisle highlighted the Madrigal approach to writing media releases: "A media release must provide reliable, quality information to reporters. The reporter needs to be able to trust the source of information. They must write the media release well to encourage the reporter to use it as a foundation of a story or separate segment. Rather than being "literary masterpieces", media releases contain only the most essential information presented concisely, accurately and on time."

Tim also illustrated the importance of using the proper channels and targeting suitable media houses to get the most out of the media release. He walked the participants through the basic structure of a media release and shared tips on writing better media releases.

The webinar was a great success, and Madrigal Communications was pleased to have offered such a valuable learning opportunity to those that attended. Madrigal Communications hopes to continue to host similar webinars for professionals interested in improving their media relations skills.

We would like to thank Tim Entwisle from Madrigal Communication for speaking with us.
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Issued By Madrigal
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Business Address 84 Queen Street, Croydon, NSW, 2132, Australia
Country Australia
Categories Advertising
Tags writing a media release
Last Updated March 27, 2023