Tax filing is done once every calendar year, and it forces people to sit back and sort out their financial troubles. Most individuals fear this day and thus they turn to the fiscal experts with expertise to ease the pain. Tax services can boost their company by using direct mail flyers to find these types of customers.
With great competition in many markets, tax services utilize everything from advertising gimmicks to Statue of Liberty costumes so as to entice customers. But these aren't the most effective way to reach thousands of new prospects. Only direct mail guarantees visibility and puts coupons and provides straight into customers' hands. 98% of consumers check their mail the day it is delivered. That means when your tax flyers deliver into homes, you get a response - fast!
With so many tax services distributing flyers to the public, many of them blunder by coming out with the wrong type of flyer. Here are three common mistakes to avoid when printing tax service flyers:
1. Lack of Focus:
When considering content to go on the flyer, the tax preparation service should ensure that the right wording is used on the flyer. The grammar and language should be professional, benefit-oriented, and contain the proper information. The information provided should not be a long story - it should focus on speed of service, affordable-costs, credibility, and benefits such as"maximum" tax refunds.
2. Don't Sacrifice Quality for a Few Pennies:
Avoid using cheap paper, inks, and other materials that would mess up the final result of the flyer. By trying to save costs, it might sabotage the marketing program, making the flyers look unprofessional and cheap. Recent studies demonstrate that bigger, full-color flyers provide higher response rates than small postcards or black and white provides. You want maximum vulnerability, and maximum exposure, so go for it!
3. Mail to the Right Areas:
When distributing the flyers, do so by targeting every household in specific places. You never know who needs help with tax services, so pick out areas that you believe are in line with your typical customer demographic. Mail to each and every household within those places, using great offers, and await your phones !
Good luck throughout the upcoming tax year. With direct mail tax flyers, your business can dominate the area and generate massive cash flow. But avoid these 3 common tax service flyer mistakes for the best results.