Two of India’s premiere content houses, Pratilipi and IVM Podcasts have announced that they will join forces to create a sustainable and scalable model for the podcasting industry in India.
The podcast space both across the world as well as in India has been growing exponentially, and this growth signifies for industry players that have been in the content space for a while.
Speaking on the partnership, Ranjeet Pratap Singh, Co-founder and CEO, Pratilipi said, “IVM’s understanding of the podcast industry, their years of experience in creating quality engaging content is uniquely complementary to Pratilipi. We believe that this partnership will revolutionize and further empower users to seamlessly access the best audio content on the move. We are certain that we will be able to create a powerhouse of podcast production.”
Amit Doshi, Founder and CEO of IVM, commented, “Having been the oldest players in the Indian podcasting industry, we are happy to partner with a company with such deep ambitions that align with our own goals. The team at Pratilipi has incredible experience in building a publishing platform and this partnership bodes well for not just our own company but the Indian podcasting space overall”
IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres. As one of the earliest movers in the podcast space in India, IVM’s content capabilities will be further amplified by Pratilipi’s extensive reach as India’s largest Indian language storytelling platform.
With 25 million readers, and over 2.7 lakhs writers, Pratilipi is a self-publishing website, a platform that brings together writers and readers in a virtual community that instigates a dialogue on literature. Millions of people are using Pratilipi to discover, express and share their stories in the language they love. Currently, Pratilipi supports 12 languages- Hindi, Gujarati, Tamil, Telugu, Malayalam, Marathi, Bengali, Kannada, English, Urdu, Punjabi and Odia.
IVM Podcasts is India's premiere podcast network that aims to serve listeners with a wide portfolio of audio content across genres. The network produces and distributes talk and narrative based audio content from comedy and politics to advertising and business.