Carotenoids are colourful pigments that exhibit preventative properties against various dreadful diseases. A few carotenoids are converted by the body into Vitamin A. Some carotenoids exhibit antioxidant behaviour that protects the lining of arteries. They play a vital role in cancer prevention. Carotenes offer protection from heart diseases. Beta-carotene is used to treat skin problems caused due to excessive exposure to the sun. Beta-Carotene holds the maximum market share in carotenoids, due to its skin-protective properties.

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Beta carotene possess many features such as it lowers the risk of lung cancer, heart diseases, and skin problems. Moreover it also helps in controlling age related eye disorders and enables proper functioning of immune system. Thus, awareness among the consumers for the benefits of beta carotene is fuelling its growth across the globe. Moreover increased usage of beta carotene in food and beverages industry to provide colour to their final product is also fuelling its growth during the forecast period.

However, excessive usage of these products for a long term has various side effects it can cause loss of stools, bruising, & joint pain, and turn skin orange or yellow. Through various researches, it has been found that taking high doses of these supplements for long term might cause a higher risk for certain cancer. Consumption of these supplements by smokers increases the risk of colon, prostate and lung cancer among them.

The North America Beta Carotene Market can be categorized into two categories: by source, and by application. On the basis of source the market is segmented into Algae, Fungi, Palm oil, Synthetic, and Others. Algae derived beta-carotene accounted for over 35% of total revenue in 2016. The algae-based product is expected to witness steady growth trend over the forecast period owing to its various advantages over other sources. If we go by application the market is segmented into Food & Beverage, Animal Feed, Dietary Supplements, Pharmaceuticals, and Others. Among all these segments food and beverages is expected to account for the major market share as compared to others in the near future.

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Based on geography North America market is segmented into US, Canada and Mexico. It is the largest regional market. In North America, the United States is likely to occupy the major share in beta carotene market followed by Canada. Increasing health consciousness among the consumers is estimated to drive the growth of beta carotene across the region.

Major companies in the Beta Carotene Market are:
1) Chr. Hansen Holding A/S
2) Foodchem International Corporation
3) Flavorchem Corporation
4) Lycored
5) D.D. Williamson & Co Inc
6) BioExtract
7) Nutralliance
8) Zhejiang Medicine Co. Ltd
9) Sensient Cosmetic Technologies
10) Parry Nutraceuticals.

Market Segmentation:
1) Source
2) Application
3) Type

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Scope of the Report:
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• Segment-level analysis in terms application and source along with market size forecasts and estimations to detect key areas of industry growth in detail
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• Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economic and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
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• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

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