Global Augmented & Virtual Reality Market was valued at USD 12.36 Billion in the year 2017. Global Augmented & Virtual Reality Market is further estimated to grow at a CAGR of 54.91% from 2018 to reach USD 170.84 Billion by the year 2023. North America region holds the highest market share in 2017 whereas Asia Pacific region is considered as the fastest growing market in the forecasted period. At the country level, U.S. was the biggest market in 2017 and it is projected to grow at a steady pace in the coming years.
Alphabet (Google) Inc. (U.S), Apple Inc. (U.S), Microsoft Corporation (U.S) are some of the major players in the Augmented & Virtual Reality Market. Rising research and development costs for product innovations to address varying demand of the end users are driving this market. Similarly, organic growth strategies adopted by most of Tier 1 and Tier 2 companies in last few years is also gaining popularity.
Geographically, this report is segmented into several key regions, with sales, revenue, market share (%) and growth Rate (%) of Augmented & Virtual Reality Market in these regions.
North America
Europe
Asia-Pacific
ROW
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The major Key Market Players
Microsoft Corporation (US)
Samsung Electronics Co., Ltd. (South Korea)
Qualcomm Inc. (US)
Alphabet (Google), Inc. (US)
Apple Inc. (US)
NVIDIA Corporation (US)
On the basis of Technology, the market is primarily split into
Augmented Reality Technology:
Marker-Based Augmented Reality
Markerless Augmented Reality
Virtual Reality Technology:
Semi-Immersive & Fully-Immersive Technologies
Non-Immersive Technology
On the basis of Application, the market is primarily split into
Augmented Reality Applications:
Aerospace & Defense
Consumer
Commercial
Medical Verticals
Others
Virtual Reality Applications:
Commercial
Consumer
Medical
Industrial
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Table Of Content:
1. Introduction
1.1 Market Vision
1.1.1 Market Definition
1.1.2 Market Scope
1.2 Limitations
1.3 Stakeholders
2. Research Methodology
2.1. Research Process
2.1.1. Secondary Research
2.1.1.1. Key Data from Secondary Research
2.1.2. Primary Research
2.1.2.1. Key Data from Primary Research
2.1.2.2. Breakdowns of Primary Interviews
2.2. Market Size Estimation
2.2.1. Bottoms-Up Approach
2.2.2. Top-Down Approach
2.2.3. Annual Revenue Process
2.3. Data Triangulation
2.4. Research Assumptions
2.4.1. Assumption
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Challenges
4.6. Regulations
4.7. Supply Chain/Value Chain Analysis
4.8. Patent & Standards
5. Industry Trends
5.1. Introduction
5.2. Porter’s Five Forces Analysis
5.2.1. Threat of New Entrants
5.2.2. Threat of Substitutes
5.2.3. Bargaining Power of Buyers
5.2.4. Bargaining Power of Suppliers
5.2.5. Intensity of Competitive Rivalry
6. Augmented & Virtual Reality Market, By Technology
6.1 Augmented Reality Technology
6.1.1 Marker-Based Augmented Reality
6.1.2 Markerless Augmented Reality
6.2 Virtual Reality Technology
6.2.1 Semi-Immersive & Fully-Immersive Technologies
6.2.2 Non-Immersive Technology
7. Augmented & Virtual Reality Market, By Component
7.1 Augmented Reality
7.1.1 Augmented Reality Hardware Component
7.1.2 Augmented Reality Software Component
7.2 Virtual Reality
7.2.1 Virtual Reality Hardware Component
7.2.2 Virtual Reality Software Component
8. Augmented & Virtual Reality Market, By Device
8.1 Augmented Reality Devices
8.1.1 Head-Mounted Display
8.1.2 Handheld Device
8.1.3 Head-up Display
8.2 Virtual Reality Devices
8.2.1 Projector & Display Wall
8.2.2 Head-Mounted Display (HMD)
8.2.3 Gesture Control Device
9. Augmented & Virtual Reality Market, By Application
9.1 Augmented Reality Applications
9.1.1 Aerospace & Defence
9.1.2 Consumer
9.1.3 Commercial
9.1.4 Medical Verticals
9.1.5 Others
9.2 Virtual Reality Applications
9.2.1 Commercial
9.2.2 Consumer
9.2.3 Medical
9.2.4 Industrial
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