Global Fitness Trackers Market was valued at USD 21.22 billion in the year 2017. Global Fitness Trackers market is further estimated to grow at a CAGR of 19.21% from 2018 to reach USD 60.90 billion by the year 2023.

Apple Inc. (U.S), Garmin Ltd. (Switzerland), Fitbit, Inc. (U.S), Nike, Inc. (U.S) and Xiaomi Inc. (China) are some of the key players in the Global Fitness Trackers market. Better global reach at operational level is the main reason the key players are holding substantial market share. The top three company holds around 53% of the global market share with Fitbit, Inc. (U.S) being a market leader. Rising research and development expenses to satisfy the changing demands of end users, new product launches and organic growth strategies were few techniques adopted by various manufacturers in last 5 years.
In the global fitness tracker market by region, Asia pacific region holds the highest market share in 2017 and is considered as the fastest growing market in the forecasted period due strongly growing awareness and rising youth population. At country level Japan and China is projected to grow strongly in the coming years.

Drivers:
Growing trend in youth population
Increasing disposable income.
Restraints:
Risk related to data security
High initial & production cost
Opportunities:
Technological development
Increase in fitness enthusiasts
Challenges:
Unaddressed Regulatory Issues
The segmentation are done on the basis of Device Type, by Display Type, by Sales Channel and by region. On the basis of device types the global Fitness Trackers market is sub segmented as Fitness band, Smartwatches and Others of which the Smartwatchessegment is expected to hold the highest CAGR during the forecast period.

The segmentation done on the basis of type of display includes Monochrome display and Colored display of which Monochrome display segment is expected to hold the highest market share among other applications. On the basis of sales channel the market is segmented as online and offline sales channel of which online as a distribution channel is expected to grow at the highest Market share during the forecasted period.

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Key Benefits for Stakeholders
Fitness Trackers Manufacturers, Distributors and Retailers
Research and Consulting Organization
Technology Standards Organizations, Forums, Alliances and Associations
End use industries
Regulatory bodies, policy actors and consumers.

By Device Type
Fitness band
Smartwatches
Others

By Display Type
Monochrome display
Colored display

By Sales Channel
Online
Offline

By Region
North America
Europe
Asia-Pacific
RoW

Key Market Players
Apple Inc.
Adidas AG
Garmin Ltd.
Fitbit, Inc.
Jawbone
Abc
Nike, Inc.
Lumo Bodytech Inc.
Xiaomi Inc.
Samsung Electronics Co. Ltd.
(A brief overview of 15 companies is also provided)
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