According to a new report Global A2P Messaging Market, published by KBV research, The Global A2P Messaging Market size is expected to reach $77.1 billion by 2026, rising at a market growth of 3.7% CAGR during the forecast period.
The BFSI segment is expected to witness the largest share in the year 2019 whereas the Retail was the second-largest segment in the same year. The BFSI segment of the market utilizes these messaging services to send automatic and event-based alerts on a wide range of messaging medium with the help of sharing the notifications like balance statements, payment reminders, anti-fraud alerts, and Omnichannel solutions in more convenient, secured, and in time-efficient manner.
Based on the Application category, the authentication services category is estimated to increase at a high growth rate over the forecast period. The Authentication services are primarily utilized for communicating the authenticate messages to the customers in the A2P SMS market. The rising number of log-in and registering messages for the consumers are driving this segment with a high growth rate.
Many Promotional Campaigns are using the A2P messaging technology due to its fast speed feature which allows marketers to send messages to customers and clients. Along with that, the Pushed Content Services is one of the marketing strategies that forward communication and marketing directly to the consumer and generally called direct response marketing.
The Asia Pacific market dominated the Global A2P Messaging Market by Region 2019. The market growth in the Asia-Pacific region is mainly driven by the potential opportunities for advertisers in this region, because of the high penetration of mobile phones in the Asia-Pacific region. It also provides significant growth opportunities for A2P SMS providers to invest in the brand awareness of their company. The Europe market would showcase a CAGR of 3.6% during (2020 - 2026).
Full Report: https://www.kbvresearch.com/a2p-messaging-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.
Global A2P Messaging Market Segmentation
• A2P Service
• Customer Relationship Management Services
• Promotional & Marketing Services
• Authentication Services
• Pushed Content Services
By Deployment Type
• On Premise
By End User
• Hyperlocal Businesses
• Travel & Hospitality
• Retail & eCommerce
• Rest of North America
• Rest of Europe
• South Korea
• Rest of Asia Pacific
• Saudi Arabia
• South Africa
• Rest of LAMEA
• AT&T, Inc.
• Orange S.A.
• Twilio, Inc.
• Tata Communications Limited (Tata Group)
• Sinch AB
• China Mobile Limited
• Proximus Group (BICS)
• Sify Technologies Limited
• Infobip Ltd.
• Genesys Telecommunications Laboratories, Inc.