Malted milk is made from evaporated whole milk and other ingredients such as malted barley and wheat flour. It is added to dessert products such as ice cream and candy to enhance the flavor and texture of delicacies. Malted powder is used to add distinctive flavors to beverages and other foods. It is also used in baking for proper fermentation of the dough. In addition, malted milk exhibits high nutritional value and thus is majorly preferred by most of the consumers.

Malted milk is a good source of Riboflavin, which is also known as Vitamin B2. Riboflavin is an essential nutrient that helps improve the vision and the health of the skin. Malted milk also consists of a nutrient named Selenium. This nutrient plays an important role in reproduction and it is also helps in the production of thyroid hormones. Selenium is an antioxidant that protects the body against infection. Malted milk also contains the high amount of iron, which helps in blood circulation. It is easy to digest and hence is preferred by most of the patients suffering from gastroparesis.

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The global malted milk market is segmented based on the source, packaging, distribution channel, end user, and region. Based on source, the market is divided into barley, wheat, and others. Based on packaging, the market is categorized into tins & jars, pouches, and others. By distribution channel, the market is classified into direct and indirect. By end user, the market is bifurcated into retail and food industry. By region, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Consumers focus on clean labels products and natural ingredients used in the product. Introduction of non-GMO, low fat, trans-fat free, and organic with no artificial additives, preservatives, and colors or flavors augments the growth of the malted milk market. Manufacturers are capitalizing on expanding healthy product lines which include malted milk balls, malted healthy cookies, and other products. Key players in the confectionary industries focus on the development and introduction of bite-sized snacks. Malted milk is majorly used for these products. However, malted milk is highly hygroscopic, due to which it absorbs and holds the water molecules which negatively impacts shelf life of malted milk.

Major Players: King Arthur Flour Company, Food and Biotech Engineers Private Limited, Imperial Malts Ltd., Nestle S.A, Zydus Group, Briess Industries, Inc., Insta Foods, SSP Pvt. Limited, and Family Cereal Sdn.

Key Benefits For Stakeholders
• This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global malted milk market from 2018 to 2026 to identify the prevailing market opportunities.
• The key countries in all the major regions are mapped based on their market share.
• Porter’s five forces analysis highlights the potency of the buyers and the suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.

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