As link building gets tougher by the day the best course of action now is to do it the hard way. There are SEO companies that have always followed the right ways of building links. Sadly they are massively outnumbered by those that have been practicing all those shady ways of building links. With Google now punishing such tactics the happiest people are those that have till date only used ethical means of building links. As a website owner you now need to be very careful about choosing your link building campaigns. Otherwise Google will send you to the sin bin.

When you look at some of the successful modern link building campaigns you will find out that the websites are now reaching out to other websites to find out information and also to lend a helping hand. This is working wonderfully well for some and they have been able to forge excellent links with other websites in their niche.

Press reporters and journalists are among the most followed people on the internet. Now if you can connect with some of these reporters and journalists and help them with the sources of the stories they are working on the result could be fantastic. Just to get a flavor of what I’m saying here visit this website called helpareporter.com. You will instantly see how this works. When you help a reporter they are bound to help you back. This could be in the form of mentioning your website in their stories or blogs.

As far as finding out information is concerned it is a good practice to find out what your competitors are doing for building links. Websites like mention.net give you extensive researched data on this topic. There are lot of things that you can find out – publications and blogs that are mentioning the names of your competitors and authors that are writing about your competitors. Once you have this data you need to see whether it’s worthwhile reaching out to these sources. If it is then choose link building campaigns where you can ask them to start mentioning your website name too. They may ask for some favor that shouldn’t be difficult for you to fulfill.

And of course, managing content is still part of all successful link building campaigns. Content that is fresh is always appealing to the masses. Content that is helpful in nature always draws in admiration from many. Apart from your website content you can create much more in the form of free e-books. With your social profile in place it shouldn’t be difficult for you to promote this extra content that you created. And believe me you are going to get a lot out of this practice.

Just focus on these points and you should see an improvement in your link building status. These are some of the top tips for link building campaigns of 2014. Some are already doing all of this and some have just started. There is a lot of space still for you to fill in.

Resource Box: ( http://www.link-building-strategies.com/ ) Link building campaigns in 2014 are focusing on elements that are different from the ordinary. Get your strategy right as soon as possible because you can ( http://www.link-building-strategies.com/blog/category/Google-news/ ) build excellent links through these efforts.